another definition in the dictionary:
Balance_of_Trad-a given period.
Market_Leader-the company whose products hold the largest market share. See Market Challenger, Market Follower, Market Nicher.
Campaign
a related selection and execution of IMC activities to achieve marketing communication objectives.
see also:
Cluster_Sample
a form of probability sample where respondents are drawn from a random sample of mutually exclusive ...
another definition in the dictionary:
Nichemanship-a term used to refer to the art of skilful selection of market segments in which a firm can compete effectively.
Disposable_Inco-the balance of a person's income after payment of tax liability. See Discretionary Income.
Non_Store_Retai
the merchandising of goods by means other than retail shops, merchandising by mail order, vending ma ...
another definition in the dictionary:
New_To_The_Worl-products which serve a purpose for which no product has previously existed. See New Products.
Middleman-an independent marketing intermediary, an agent, wholesaler, retailer, etc. See Marketing Channels, Marketing Intermediaries.
External_Market
relatively uncontrollable factors outside the firm which influence its decision making. See Internal ...
another definition in the dictionary:
Freudian_Motiva-the theory that a consumer's buying preferences are dictated by unconscious motives, and that visual, auditory and tactile elements of a product may evoke emotions which stimulate or inhibit purchase. See Motivation, Maslow's Theory of Motivation, Herzberg's Theory of Motivation.
Free_in_Store_P-a pricing method in which the producer is responsible for all freight and delivery costs, the ordered goods are delivered freight free to the customer. See Geographical Pricing.
Publicity
corporate or product promotion that is obtained free of charge. ...
another definition in the dictionary:
Profitability_C-marketing effort intended to assess the level of profitability of each product in the portfolio, of each market segment, of each marketing channel, etc.
Quality_Circles-a management technique with its origin in Japanese industry, developed as a means of increasing productivity, groups of autonomous workers, responsible for their own output, meet together voluntarily to plan their work so that a better quality product results and so that the work of other autonomous groups further down the production line is not delayed.
Account_Executi
see Account Manager. ...
another definition in the dictionary:
Generic_Competi-products which are all different in type but are capable of satisfying the same basic want of the prospective purchaser. For example, the consumer may want to buy some new kitchen appliances but must choose between a dishwasher, a refrigerator and a microwave oven.
Shelf_Managemen-the process of determining the number and location of shelf facings in a retail store. See Shelf Facings.
