another definition in the dictionary:
FOB_Pricing-see Free-on-Board Pricing.
Stated_Objectio-the reason given by a prospective buyer for not accepting the product offered, the stated objection may conceal the true objection. See Objections, Invalid Objections, Valid Objections.
Canned_Approach
see Stimulus-Response Approach.
see also:
Price_Leader
a firm whose prices set a lead for other firms in the industry to follow. ...
another definition in the dictionary:
Reference_Group-all of those whose influence plays some part in the buying behaviour of consumers. See Aspirational Reference Group, Contactual Reference Group.
Driver_(Social_-one of the four social styles (with Amiable, Analytical and Expressive) commonly used to classify salespeople and their customers, Drivers are characterised by high assertiveness and low responsiveness. See Social Style, Amiable, Analytical, Expressive.
Reactive_Market
evaluation and control systems in which management finds that marketing performance is not satisfact ...
another definition in the dictionary:
Retail_Mix-the mix of variables, including location, merchandise, communications, price, services, physical attributes and personnel, which form the overall strategic marketing components of retailing.
APN-abbrev. Australian Product Number.
Free_Form_Prese
a selling approach which does not rely upon any set formula or method. See Formula Approach. ...
another definition in the dictionary:
Market_Follower-a company content to maintain its existing market share behind an established market leader. See Market Challenger, Market Leader, Market Nicher.
Introductory_Al-see Slotting Allowance.
FARB
abbrev. Federation of Australian Radio Broadcasters. ...
another definition in the dictionary:
Product_Develop-a growth strategy in which the firm develops new products for existing markets.
Consultative_Se-an approach to personal selling emphasising the role of the salesperson as consultant, the salesperson assists the buyer to identify needs and find need-satisfactions in the product range, seeking to build long-term customer relationships leading to repeat business. See Relationship Selling.
Probabilistic_M
a statistical tool in which the probability that an event will occur again is estimated using histor ...
another definition in the dictionary:
Rational_Appeal-advertising messages, usually product-feature based, in which advertisers attempt to achieve their objectives by appeals to logic and reason rather than to the emotions. See Emotional Appeals in Advertising.
Marketing_Depar-a term used to refer to the orientation of an organisation which has established a separate department to look after its marketing activities but which is not totally imbued with the marketing philosophy.
