another definition in the dictionary:
Simple_Random_S-a sample in which each member of the population has an equal chance of being chosen.
Product_Orienta-a management philosophy, concept, focus or state of mind which emphasises the quality of the product rather than the needs and wants of the target market, the orientation assumes that consumers will favour products that offer the most quality, performance and features and that the organisation's objectives will be most readily achieved by a concentration on these.
see Stimulus-Response Approach.
Direct_Marketin
selling to end-users by means other than direct sales contact between salesperson and buyer, the use ...
another definition in the dictionary:
Operating_State-a statement of the financial results of a company's operations during an accounting period.
Geocentrism-the view that the whole world is one single market.
Consumer_Resear
marketing research into the requirements, opinions, attitudes, etc. of consumers. ...
another definition in the dictionary:
Institutional_M-a market consisting of schools, universities, hospitals, charities, clubs and similar organisations which buy goods and services for use in the production of their own goods and services.
Correlation_Tec-a range of statistical techniques used to discover relationships between diverse elements in a marketing situation.
Buying_Centre
everyone within an organisation who participates in a buying decision, categories of participants wi ...
another definition in the dictionary:
Distributor_s_B-a brand owned or controlled by an organisation, the primary economic commitment of which is to distribution rather than production, also called a private brand or a house brand. See Manufacturer's Brand.
Joint_Demand-a situation in which demand for a product rises and falls with demand for another product with which it is used.
Commercial_Trav
a late nineteenth century term of American origin for a salesperson. ...
another definition in the dictionary:
Post_Purchase_S-the pleasure that a carefully selected high-involvement product gives to a consumer after purchase. See High-Involvement Product.
Multiform_Corpo-highly diversified conglomerates with many unrelated businesses.
Perceptual_Mapp
a tool or process used in marketing research for charting the way individuals selected from the targ ...
another definition in the dictionary:
Polyopsony-a market situation in which there are no large buyers but many small ones.
Sales_Force_Mix-the mix of individual territory representatives, national account sales teams, telemarketers, etc in a firm's total salesforce.