another definition in the dictionary:
Product_Mix-the variety of distinct product lines and items manufactured or distributed by an organisation. See Product Item, Product Line.
Balanced_Produc-a product strategy in which a firm maintains an even combination of new, growing and mature products. See Product Life Cycle
Cannibalisation
the loss of sales of an existing product to a new offering in the product line. See Planned Cannibalisation, Unplanned Cannibalisation.
see also:
Pure_Competitio
a marketing situation in which there are a large number of sellers of a product which cannot be diff ...
another definition in the dictionary:
Continuity-the scheduling of media exposures of a particular advertisement or campaign evenly within a given period. See Flighting, Pulsing.
Impulse_Goods-goods which are purchased quickly because of a sudden urge to have them. See Convenience Goods.
Pull_Strategy
promotion to end-users (mainly by means of advertising, sales promotion and publicity) rather than t ...
another definition in the dictionary:
High_Contact_Re-a recent trend in retailing in which some retailers attempt to position themselves by emphasising the services aspects of their products more than the goods themselves.
Me_Too_Competit-see Follow-the-Leader Strategy, Breakthrough Opportunities.
FARB
abbrev. Federation of Australian Radio Broadcasters. ...
another definition in the dictionary:
KISS_Principle-acronym for 'Keep It Simple and Straightforward'
Complete_Segmen-the division of a market into segments consisting of individual customers and tailoring a product and marketing program for each. See Custom Marketing, Customised Marketing Mix, Disaggregated Market.
Birdyback
a system of transportation requiring the transfer of containers from truck to aeroplane. See Fishyba ...
another definition in the dictionary:
Shelf_Facings-the number of units of a product that are visible at the front of a retail store shelf, generally, high-volume categories will be allocated more shelf facings than low-volume categories. See Shelf Management.
Breakthrough_Op-opportunities that are seen by innovative firms which develop hard-to-imitate marketing strategies that are very profitable for a long time, less creative firms adopt risk-avoiding 'me-too' strategies. See Follow-the-Leader Strategy.
Commodity_Produ
a product that cannot be significantly differentiated from competitors' products. ...
another definition in the dictionary:
Panel_Test-a technique used to pre-test advertising, new products, etc, a group of individuals selected from the target market are asked to evaluate alternative versions (of an advertisement, new product, etc.)
Inventory-finished goods stored in a warehouse.
