Marketing Dictionary

another definition in the dictionary:

Long_Run_Averag-the average cost per unit of a set or group of products in the long term. Note that the long-run average cost may be somewhat lower than the short term average cost because of the effects of greater production experience. See Average Cost, Short-Run Average Cost.

Facilitating_Ch-an agency or organisation, such as a bank, transport company or insurance agency, which provides specialised assistance to members of a marketing channel, the facilitating channel institution does not take title to the goods.

Capital_Items

long-lived business assets (buildings, plant and equipment, etc) of a firm.



see also:

Full_Function_M
see Full-Service Wholesaler. ...

another definition in the dictionary:

AIO_Statements-expressions of a person's attitudes towards, interests in, and opinions of, a product. See Psychographics.

Private_Label-see Private Brand.

Full_Line_Strat
the decision by a producer to offer a large number of product variations in a product line. See Limi ...

another definition in the dictionary:

Risk_Avoidance-measures including acquiring information, seeking reassurance from family and friends, obtaining advice from experts, etc. taken by purchasers to reduce the level of anxiety they experience when buying.

Price_Incentive-a common form of sales promotion in which price reductions are offered to consumers to encourage them to buy a particular product earlier or in larger quantity.

Bargaining_Powe
the strength or influence one party has in a business negotiation, the capacity of one party to domi ...

another definition in the dictionary:

Return_on_Inves-a measure of a firm's profitability in which profits are expressed as a percentage of investment.

Early_Adopters-the group in a market second only to innovators in the speed with which they adopt a new product. See Diffusion of Innovation, Early Majority, Innovators, Laggards, Late Majority.

Market
all the buyers and potential buyers of a product who profess some level of interest in it and who ca ...

another definition in the dictionary:

Limited_Service-a marketing research firm which offers clients fewer services than a full-service research supplier. See Full-Service Research Supplier.

Safety_Recall-the request by a manufacturer for the return of a particular batch or model of a product (for repair, replacement or credit) when the product has been found to be defective or unsafe.

Lead_Generation
the activity of identifying potential customers. ...

another definition in the dictionary:

Sales_Kit-a collection of sales materials, such as brochures, calendars, signs and posters, prepared to explain a particular promotion to retailers, it will usualy include a full advertising schedule..

Leasing-the granting, under contract, of use of a product for an agreed upon period of time in return for a rental payment.


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