another definition in the dictionary:
Data-facts or information gathered in a marketing research study. See Primary Research, Secondary Research.
Perceptual_Mapp-a tool or process used in marketing research for charting the way individuals selected from the target market perceive different companies, products or brands, also called Position Mapping.
Capitalist_Syst
see Free Market System.
see also:
Environmental_S
the process of examining the internal and external factors which influence the firm's operations and ...
another definition in the dictionary:
Desire_Competit-all companies and organisations offering a product that the consumer desires immediately. See Competitors.
Negotiated_Rate-a non-standard charge for the carriage of goods agreed to by both manufacturer and transport company.
Cents_Off_Deal
see Price Packs. ...
another definition in the dictionary:
Batchelor_Stage-the first stage of the family life cycle. See Family Life Cycle.
Decision_Suppor-any computerised system of changing raw data (sales, stock levels, etc) into information that can be used by management in decision making.
Licensing
the granting of permission by one manufacturing organisation to another to use a registered brand, s ...
another definition in the dictionary:
Sales_Wave_Expe-a technique used to test consumer reaction to new products prior to full-scale commercialisation, new products are placed in consumer homes to determine the reaction to them, and the rate at which the products are repurchased is tracked.
RDC-abbrev. Regional Distribution Centre.
Anticipatory_Pr
the practice of setting a somewhat higher price than would otherwise have been chosen in expectation ...
another definition in the dictionary:
Source_Credibil-in personal selling, the believability of the salesperson.
Psychography-the study of the attitudes, beliefs, opinions, personalities and lifestyles of individuals in a population.
