another definition in the dictionary:
Specialty_Adver-an advertiser's message printed on small items such as diaries, note-pads and key-rings, usually to give away without obligation to prospective customers.
Sales_Resistanc-anything the prospective buyer says or does to prevent or delay the salesperson from closing the sale. See Objections.
Captive_Product
a product made specifically to be used with another, such as a refill with a ball-point pen, a blade with a razor, a battery with a torch, etc.
see also:
Brand_Sponsor
the manufacturer, wholesaler or retailer who owns the brand. See Distributor's Brand, Generic Brand, ...
another definition in the dictionary:
Service_Sector-the part of industry or business which deals with the marketing and selling of intangible products rather than physical goods.
Captioned_Photo-a photograph with a brief description of its contents, frequently issued by public relations personnel with news releases or feature articles.
Liability
see Product Liability. ...
another definition in the dictionary:
Black_Box_Model-a model used in the study of the buying behaviour of consumers, the model assumes that what takes place in the consumer's 'black box' of the consumer's mind can be inferred from a study of observed stimuli and responses.
Segmentation_St-specific marketing approaches available to, or taken by, a firm in relation to the market segment or segments it wishes to target, four specific segmentation strategies are available - concentrated segmentation strategy, market segment expansion strategy, product line expansion strategy and differentiated segmentation strategy. See Concentrated Segmentation Strategy, Market Segment Expansion Strategy, Product Line Expansion Strategy, Differentiated Segmentation Strategy.
MRSA
abbrev. Market Research Society of Australia. ...
another definition in the dictionary:
Services_Sellin-the selling of intangible products.
Gross_Profit-the amount left when selling costs and operating expenses are deducted from total revenue, also called Gross Margin.
Promotional_Str
the element of a firm's decision-making concerned with choosing the most appropriate mix of advertis ...
another definition in the dictionary:
Psychographic_S-the division of a heterogeneous market into relatively homogeneous groups on the basis of their attitudes, beliefs, opinions, personalities and lifestyles, sometimes called 'State-of-Mind' Segmentation.
Shelf_Fee-See Slotting Allowance.
Retailers
members of the distribution channel who sell directly to the consumer. ...
another definition in the dictionary:
Pull_Strategy-promotion to end-users (mainly by means of advertising, sales promotion and publicity) rather than to members of the marketing channel (mainly by personal selling) to facilitate the flow of a good or service from producer to final consumer. See Push Strategy, Push-Pull Strategy.
Ho_Hum_Products-a colloquial term used in reference to common, everyday items (such as paper clips, drawing pins, staples and scribble-pads) which cannot be differentiated significantly from those of competitors, purchasers of 'ho-hum' products will generally favour the cheapest available.
