another definition in the dictionary:
Audit-see Marketing Audit.
Economic_Utilit-the ability of a good or service to satisfy a customer's needs or wants, the five kinds of economic utility are form utility, time utility, place utility, information utility and possession utility.
Carload_Freight
a special rate offered to companies by railways to encourage them to ship in carload (c.l.) rather than less-than-carload (l.c.l.) quantities.
see also:
Multiple_Nichin
a strategy adopted by a company operating simultaneously in more than one market niche. See Market N ...
another definition in the dictionary:
Persuasive_Adve-advertising intended to persuade (rather than to inform or remind).
Global_Brands-brands sold to world markets with essentially the same promotion.
Safety_Stock
a level of stock over and above expected requirements held in inventory as a precaution against unus ...
another definition in the dictionary:
Selective_Deman-demand for a specific brand within a particular product class.
Performance_All-a discount or price reduction given to a wholesaler or retailer who promises to perform some additional activity (special display, etc) to sell a greater quantity of product.
Corporate_Famil
see Family Brand. ...
another definition in the dictionary:
Push_Pull_Strat-promotion of a good or service both to end-users and members of the marketing channel to facilitate its flow from producer to final consumer. See Pull Strategy, Push Strategy.
Corporate_Adver-a form of institutional advertising focussing not on a particular product or product range but on the organisation itself, the objective of corporate advertising may be patronage, image or issue. See Corporate Image Advertising, Corporate Issue Advertising, Corporate Patronage Advertising, Institutional Advertising.
Paretopsony
a market situation in which there are a few large buyers and many smaller ones. ...
another definition in the dictionary:
Marketing_Commu-the formal and informal messages that sellers transmit to buyers, the systematic (planned) as well as the unsystematic (unplanned) promotion by a firm of its products to its markets.
Lost_Account_Ra-a measure used to evaluate salespeople in which the salesperson's ability to keep prior accounts as active customers is calculated.
Private_Brand
a brand owned by a wholesaler or retailer, also called a private label. See Manufacturer's Brand. ...
another definition in the dictionary:
Multiple_Unit_P-offering a lower price per unit for the purchase of two or more products of the same type when bought together than when units are bought singly.
Demand_Pull_App-developing new products on the basis of market demand rather than on that of company-generated ideas. See Product-Push Approach.
