another definition in the dictionary:
Agent-an intermediary or middleman who facilitates the flow of goods and services from producer to end-user, but who, unlike other members of the distribution channel, does not take title to them.
Exclusive_Distr-restricting the availability of a product to one particular outlet. See Distribution Intensity, Intensive Distribution, Selective Distribution.
the rate at which the effectiveness of an advertising campaign diminishes with the passing of time, for example, an advertising campaign this month may have a carryover effect of .50 next month.
Product_Orienta
a management philosophy, concept, focus or state of mind which emphasises the quality of the product ...
another definition in the dictionary:
Micromarkets-markets in which the volumes of demand are relatively small owing to the fragmentation or splintering of mass markets, markets in which there is great diversity in the needs and wants of customers. See Mass Marketing.
Multiple_Channe-the use of more than one channel of distribution to sell a product, eg. direct mail, direct to major retailers, through wholesalers to smaller retailers, etc.
Bargaining_Powe
the strength or influence one party has in a business negotiation, the capacity of one party to domi ...
another definition in the dictionary:
Black_Box-a colloquial term for an electronic TV audience measurement system, an audiometer, a 'people-meter'.
District_Sales_-a sales manager with responsibility for the sales activities within a particular region or district.
Limited_Decisio
see Limited Problem Solving. ...
another definition in the dictionary:
Regional_Brands-manufacturers' brands sold only in certain regions.
Selling_Up-a practice in selling aimed at convincing the customer to buy a higher-priced item than the one originally enquired about.
Bundling
the practice of offering two or more products or services as a single package at a special price, al ...
another definition in the dictionary:
New_Product_Dev-the creation of new products needed for growth or to replace those in the decline stage of their life-cycle, the stages in the new product development process are commonly listed as idea generation, screening, concept development and testing, the formulation of marketing strategies, business analysis, production, market testing, and commercialisation.
Service_Sector-the part of industry or business which deals with the marketing and selling of intangible products rather than physical goods.
Copy_Strategy_S
a document prepared by advertising agency executives as a guide for their creative staff in the prep ...
another definition in the dictionary:
Authoritarian_L-a style of leadership characterised by an insistence upon obedience to authority. See Democratic Leadership Style.
Principle_of_In-a technique used in selling in which the salesperson, knowing the buyer's personal interests or buying motives, places emphasis on these in the presentation rather than on the features or benefits of the product.