another definition in the dictionary:
Puppy_Dog_Close-a closing technique in which a salesperson urges an indecisive prospect to 'take it home, play with it overnight', believing that once the product is in the customer's keeping he or she will be unwilling to part with it.
Simple_Random_S-a sample in which each member of the population has an equal chance of being chosen.
Carryover_Effec
the rate at which the effectiveness of an advertising campaign diminishes with the passing of time, for example, an advertising campaign this month may have a carryover effect of .50 next month.
see also:
Marketing_Chann
the path or route taken by goods and services as they move from producer to final consumer, in addit ...
another definition in the dictionary:
Moral_Pricing-a pricing method used where the product is socially or politically sensitive and costs are difficult to identify.
Differentiated_-the division of a heterogeneous market into relatively homogeneous segments so that the needs and wants of the different segments may be served more effectively, a segmented approach to marketing.
Assumptive_Clos
a closing technique in which a salesperson simply assumes that the purchaser has agreed to buy the p ...
another definition in the dictionary:
Flanking_Strate-see Flanking Attack, Flanking Defence.
Acid_Test_Ratio-one of three ratios commonly used to evaluate a firm's liquidity, calculated by dividing cash by current liabilities. See Current Ratio, Quick Ratio.
Buyer_Seller_Dy
the two-way flow of communication between buyer and seller. ...
another definition in the dictionary:
Industrial_Buye-individuals who purchase goods and services on behalf of the organisations by which they are employed, purchasing officers. See Organisational Buyer.
Open_to_Buy-the money that a reseller has available to spend on stock purchasing at any given time.
Microscheduling
the allocating of the total expenditure on advertising within a short period in order to obtain maxi ...
another definition in the dictionary:
Sales_Rally-a meeting or conference held specifically to motivate members of the sales team to greater efforts with a particular product or product range.
GNP-abbrev. Gross National Product
Loss_Leader
a product offered at less than cost to attract purchasers to a store so that they will buy other ite ...
another definition in the dictionary:
Introductory_St-the first stage in the life cycle of a successful product, the product wins acceptance relatively slowly, there are limited versions of it, there is no competition, distribution is patchy, promotion is designed to inform the market (rather than to persuade or remind), penetration or skimming pricing strategies are appropriate.
Boundary_Spanni-the difficult dual role played by sales managers and senior account managers who, in developing close relationships with clients, must provide the link between company and customer.
