another definition in the dictionary:
Price_Bundling-a pricing strategy in which various products sold to a customer together are offered at a price less than the sum of the prices of the products sold individually.
Comparative_Adv-advertising in which a firm names a competitor's product and compares it with its own, also called Comparison Advertising. See Competitive Advertising.
a group of firms (or nations) attempting to act as a monopoly to control the market price.
Multiform_Corpo
highly diversified conglomerates with many unrelated businesses. ...
another definition in the dictionary:
Relationship_Se-selling in which the primary objective is the building of long-term relationships with customers from which repeat business will flow.
Organisational_-see Industrial Services.
Intermodal_Tran
a shipping method in which two or more modes of transport are used, for example, where containerised ...
another definition in the dictionary:
Promotional_Cam-a coordinated series of promotional efforts built around a single theme and designed to achieve a specific objective.
Market_Diversif-a strategy in which a company seeks growth by adding products and markets of a kind unrelated to its existing products and markets.
Individual_Bran
a brand name used for a single product within a product line. See Corporate Branding, Family Brand. ...
another definition in the dictionary:
Channel_Levels-see Channel Length.
Organisational_-purchasing done by organisations for resale purposes, for use in the manufacture of other goods and services, or for the operation of their businesses.
Consumer_Franch
the understanding consumers have of a brand. See Franchise-Building Sales Promotions. ...
another definition in the dictionary:
Spotter-a person who receives a fee for providing a salesperson with leads to prospects to whom sales are made.
Monadic_Rating-a method for measuring consumer preferences in which potential purchasers are asked to rate their liking for each of a certain number of products on a scale, that is, on a seven point scale Product A may be rated as 6, Product B as 4, and Product C as 1. The method allows researchers not only to derive the individual's preference order, but also to know the qualitative levels of their preferences and the approximate distance between their preferences.
Advertising_Tar
the entire market, or some part of it, which a firm wishes to attract with its advertisement. ...
another definition in the dictionary:
Product_Managem-a system which ensures that total marketing control of a product line or brand rests with the person who has profit responsibility for it.
Marketing_Plann-a systematic approach to the achievement of marketing goals. Steps in the process include situation analysis, setting of objectives, strategy formulation, development of action programs, implementation, and control, review and evaluation.