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Exploratory_Res-desk research undertaken before primary research is commenced in a marketing research study, including an informal search for material from internal, external and secondary sources, interviews and discussions with informed sources, etc. See Marketing Research, Primary Research, Secondary Research.
Deep_Assortment-an assortment strategy in which a reseller decides to carry many variants of each product in the range. See Assortment Strategies, Broad Assortment, Exclusive Assortment, Scrambled Assortment.
discount allowed on products sold to retailers to encourage them to purchase in larger quantities. See Allowances.
Regressive_Comm
a sales commission system in which the rate of commission paid decreases with the quantity of goods ...
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Blue_Sky_Laws-legislation intended to prevent sales to gullible investors.
Emotional_Risk-the concern or uncertainty felt by a prospective buyer that he or she will feel bad about the purchase afterwards, also called Psychological Risk. See Risk.
Marketing_Expen
a marketing control measure used to determine whether the cost of the marketing activities engaged i ...
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Key_Influence_P-opinion leaders, consultants, experts, etc whose early and enthusiastic endorsement of a new product is sought by salespeople. See Opinion Leader.
Marketing_Myopi-short-sightedness in marketing, a failure by a firm to define its mission broadly enough result in the over-emphasis of product and the under-emphasis of customer needs and wants.
Assembly_Market
see Assemblers. ...
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Inertia_Buying-consumer buying, of unimportant items, which is done frequently and in which the buyer chooses the same brand over and over again without consideration of other brands.
Sale_of_Goods_A-various state legislation aimed at safeguarding consumers by ensuring that goods offered for sale are of reasonable quality and fit for their intended purpose.
Service
an intangible product, any product offering that is essentially intangible. ...
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Socioeconomic_V-factors of a social and economic nature (occupation, income, etc) which indicate a person's status within a community.
Complex_Decisio-in consumer behaviour, buying which is associated with the purchasing of high-involvement products which are important to the consumer and therefore require considerable thought and effort. Also referred to as Extensive Problem Solving. See High-Involvement Products.
DAGMAR
acronym for Defining Advertising Goals for Measured Advertising Results, after the title of a book b ...
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Error_Rate-the percentage of errors (wrong items, wrong quantity, wrong address, etc.) made in shipping merchandise to customers.
Competitive_Adv-that which one firm can do better than another to satisfy consumer needs and wants.