Marketing Dictionary

another definition in the dictionary:

Prospecting_Pla-a systematic approach to finding new customers involving the setting aside of time after allowing for calls on existing customers specifically for prospecting.

Bias-see Interviewer Bias.

Cash_Cows

products or strategic business units within the organisation's mix which are characterised by high market share and low market growth, Cash Cows produce the revenue required to develop and support less successful or newer products. See Boston Consulting Group Portfolio Analysis Matrix, Dogs, Question Marks, Stars.



see also:

Full_Service_Wh
a wholesaler offering a complete range of services including buying, selling, storage, transporting, ...

another definition in the dictionary:

Competitive_Equ-a market situation of relatively stable competitive position and activity.

Customer_Traini-training in the proper and efficient use of equipment given by a vendor to its customer's employees, provision of training by the vendor not only adds value to the product but also offers the vendor a means of differentiating itself from suppliers of the same or similar equipment.

Deceptive_Packa
packaging intended to deceive the purchaser, excessive ullage creates the impression that the volume ...

another definition in the dictionary:

Sales_Analysis-the break-down of sales figures by region, product, customer, market, etc. for a given period as a control measure.

Facilitating_Ch-an agency or organisation, such as a bank, transport company or insurance agency, which provides specialised assistance to members of a marketing channel, the facilitating channel institution does not take title to the goods.

Manipulative_Se
selling practices in which the salesperson attempts to overwhelm the prospective buyer, high-pressur ...

another definition in the dictionary:

FOB_Pricing-see Free-on-Board Pricing.

Market_Penetrat-an approach to pricing in which a manufacturer sets a relatively low price for a product in the introductory stage of its life cycle with the intention of building market share. See Market Skimming Pricing.

Odd_Even_Pricin
see Odd Pricing. ...

another definition in the dictionary:

Brinkmanship-a term used in negotiating in which one party bluffs or pushes the other to the very limit on price, terms, conditions, etc and refuses to concede further, the second party must call the bluff at the risk of losing the business.

Embedding-a form of subliminal advertising, the concealing of imagery in various products and advertisements to appeal to the subconscious drives of potential customers. See Subliminal Advertising.

Seasonal_Stock
inventory additional to expected needs kept in case of an unusually heavy seasonal demand or for pro ...

another definition in the dictionary:

Concept_Develop-a two-phase stage in the development of a new product in which potential buyers are presented first with the idea or description of the new product (concept testing) and later with the product itself in final or prototype form (product testing), in order to obtain their reaction. See Product Testing, New Product Development.

Safety_Stock-a level of stock over and above expected requirements held in inventory as a precaution against unusually heavy demand, delays in supply, etc.


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