another definition in the dictionary:
Seller_s_Market-a market in which there is a shortage of particular goods or services for sale.
Freight_Charges-transportation costs involved in shipping goods from producer to customer.
Cash_Flow
the money required by a company to meet expenses in a given period.
see also:
AANA
abbrev. Australian Association of National Advertisers ...
another definition in the dictionary:
Cannibalisation-the loss of sales of an existing product to a new offering in the product line. See Planned Cannibalisation, Unplanned Cannibalisation.
Inertia_Selling-a selling practice in which unsolicited goods and services are sent to consumers in expectation that many will prefer to purchase rather than to return them, the practice is considered undesirable and legislation protecting consumers has been enacted.
Exclusive_Distr
restricting the availability of a product to one particular outlet. See Distribution Intensity, Inte ...
another definition in the dictionary:
Marketing_Mix__-product, price, promotion and place (distribution) - that the firm blends to produce the desired market response, also called the Four Ps.
Market_Testing-introducing a new product and marketing program into a market on a limited basis in order to test both before a full launch. See New Product Development.
Maintenance_Str
a planning or decision-making tactic appropriate for an organisation when growth opportunities are l ...
another definition in the dictionary:
Discriminatory_-see Differential Pricing.
Corporate_Verti-a system of distribution channel organisation in which the orderly flow of products from producer to end-user is controlled by common ownership of the different levels of the system. See Administered Vertical Marketing System, Contractual Vertical Marketing System, Vertical Marketing System.
Shelf_Talker
a sign or tag used in a retail store to focus customer attention on a promoted product, especially u ...
another definition in the dictionary:
Fashion-a product that is popular at the moment, fashions tend to follow recurring life cycles. See Fad.
Mock_Purchase-a tactic in which a person poses as a customer, usually to obtain information about a competitor's product or plans.
Audience_Tune_O
a phenomenon which occurs when relatively large groups of a radio or TV audience drop concentration, ...
another definition in the dictionary:
Off_Premise_Buy-buying that is done by wholesalers and retailers through buying offices located overseas or in distant locations.
Role_Playing-an exercise commonly used in sales training in which one person acts the part of a salesperson and another a buyer to practise selling skills.
