another definition in the dictionary:
Anchor_Store-a popular, major retailer located within a shopping mall to attract mall patronage.
Emotional_Appea-advertising messages, usually based on imagery rather than information, which attempt to achieve the advertiser's objectives by evoking strong emotionsl feelings (fear, anger, passion, etc) rather than by a rational appeal. See Rational Appeals in Advertising.
Cash_Rebate
money refunded to customers who buy merchandise from retailers within a specified time, the rebate allows dealers to clear inventories without cutting list price. For example, a new car dealer might announce that everyone who purchases a certain vehicle in the current month at the regular price of $25,000 will receive a cash rebate of $2,000.
see also:
Sliding_Down_th
a pricing method in which the initial price is set at the highest possible level and then gradually ...
another definition in the dictionary:
Market_Diversif-a strategy in which a company seeks growth by adding products and markets of a kind unrelated to its existing products and markets.
Deterministic_M-a statistical tool used in sales forecasting in which marketing variables, such as price levels, advertising expenditures and sales promotion expenses, are used to predict market share or sales.
Geographic_Segm
the division of a total, heterogeneous market into relatively homogeneous groups on the basis of are ...
another definition in the dictionary:
Class_Rate-the standard charge for the shipment of goods by a carrier.
Flanker_Brand-a brand introduced into a market by a company which already has an established place in order to increase overall market share in a product category.
Private_Carrier
any form of transport operated by an independent organisation and used for the shipment of goods. Se ...
another definition in the dictionary:
Motivation-that which provides the inner drive for a person to act.
Multiple_Exchan-a term used in non-profit marketing in reference to the fact that non-profit organisations must deal with donors in receiving funds and with their clients in allocating them.
Remarketing
marketing activity intended to encourage renewed use of a product in which market interest has decli ...
another definition in the dictionary:
Determinance_Mo-a model used in the study of consumer decision processes to evaluate alternative brands. The idea that consumers, about to make a purchase, will not be swayed in their product choice by any one product attribute, no matter how important, if all products possess the same amount of the attribute. Thus, the decision is made on the basis of a less important attribute. Other models of brand evaluation include the expectancy-value model, ideal brand model, conjunctive model, lexicographic model and determinance model.
Consumer_Attitu-see Attitudes.
Premium_Pricing
see High-Price Strategy. ...
another definition in the dictionary:
Direct_Accounts-large accounts serviced by head office personnel or company executives rather than by salespeople in regional offices, sometimes called House Accounts or National Accounts.
Contract_Carrie-a transportation firm operating exclusively in one industry and contracted to particular firms.
