Marketing Dictionary

another definition in the dictionary:

False_Objection-see Hidden Objection, Objections.

Shipping_Packag-outer packaging (cartons, for example) in which products are packed for storage and transport. See Primary Packaging, Secondary Packaging.

Cash_Rebate

money refunded to customers who buy merchandise from retailers within a specified time, the rebate allows dealers to clear inventories without cutting list price. For example, a new car dealer might announce that everyone who purchases a certain vehicle in the current month at the regular price of $25,000 will receive a cash rebate of $2,000.



see also:

Needs
innate feelings of deprivation in a person. See Wants. ...

another definition in the dictionary:

Experience_Curv-see Learning Curve.

Expressive_(Soc-one of four social styles (with Amiable, Analytical and Expressive) commonly used to classify salespeople and their customers, Expressives are characterised by high assertiveness and high responsiveness.

Basic_Accountin
the balancing relationship between a firm's assets and the sum of its liabilities and equity. ...

another definition in the dictionary:

Business_Plan-a blueprint for building a company, containing a definition of the company's mission, identified opportunities, objectives, strategies and action plans and control and evaluation measures.

Media_Schedule-a plan which outlines when and how often a company will advertise.

Deceptive_Adver
advertising intended to deceive consumers with false or misleading claims. ...

another definition in the dictionary:

Merchandise_All-of their products.

Bait_Advertisin-an advertising practice, now illegal in Australia, in which attractive, low-priced goods, few or any of which are actually in stock, are advertised to attract purchasers to a store or selling place.

Market_Atomisat
see Complete Segmentation, Custom Marketing. ...

another definition in the dictionary:

Promotional_Sto-merchandise offered at a reduced price to a reseller for some special promotion or festive occasion, also referred to as Seasonal Stock.

Distribution_Ch-see Marketing Channels.

Consumables
see Consumer Non-Durables. ...

another definition in the dictionary:

MkIS-abbrev. Marketing Information System.

Marketing_Orien-see Marketing Concept.


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