another definition in the dictionary:
No_Name_Brand-see Generic brand
Census-the collection of data from all possible sources in a population.
broad classifications of products used to describe markets in everyday terms, eg. the pet food market, the photocopier market, the breakfast foods market, etc. See Standard Product Classes.
Embedding
a form of subliminal advertising, the concealing of imagery in various products and advertisements t ...
another definition in the dictionary:
Portfolio_Tests-a method of pre-testing an advertisement, after looking through a portfolio of different versions of a particular advertisement, respondents chosen from the target market are asked to recall in detail those which they can remember.
Spotter-a person who receives a fee for providing a salesperson with leads to prospects to whom sales are made.
Quality_Creep
a phenomenon which, in a counter-productive way, impels a manufacturer to enhance a product over tim ...
another definition in the dictionary:
Financial_Risk-concern in the buyer's mind that the product being considered for purchase is too expensive, or will be a waste of money. See Risk.
Foreground_Radi-a term used in reference to pre-recorded or live radio programs featuring music and commercial announcements broadcast direct to stores where the advertised merchandise is available.
Monopolistic_Co
a market situation in which there are many sellers and many buyers of products which can be differen ...
another definition in the dictionary:
Generics-see Generic Brand.
Industrial_Pack-the protective wrapping and boxing of finished industrial goods for shipment.
Marketing_Inter
independent firms which assist in the flow of goods and services from producers to end-users, they i ...
another definition in the dictionary:
Selective_Deman-demand for a specific brand within a particular product class.
Boomerang_Metho-hurling a buyer's objection back as a reason for buying. If, for example, a buyer objects that he or she cannot afford the item, a salesperson might answer, 'Yes, but can you afford not to buy it?', sometimes referred to as the Translation Method. See Objections.
Galvanic_Skin_R
a physiological testing technique in which the electrical conductivity of the skin is measured to ch ...
another definition in the dictionary:
Explanatory_Var-see Experimental Variables.
Direct_Accounts-large accounts serviced by head office personnel or company executives rather than by salespeople in regional offices, sometimes called House Accounts or National Accounts.