Marketing Dictionary

another definition in the dictionary:

Possession_Util-the value given to a product by virtue of the fact that the purchaser has the legal right to own and use it freely.

Stagflation-a term coined to describe a situation which exists in an economy when high unemployment and rising prices and wages occur together.

Catalogue_Marke

a form of direct marketing in which customers order from catalogues which are sent to them by mail, the ordered goods are shipped directly to them.



see also:

Price_Elasticit
buyers' sensitivity to price, measured by the percentage change in quantity demanded that results fr ...

another definition in the dictionary:

Selling_Process-the separate, but related, stages forming the activity of personal selling, these include preapproach, approach, need identification, presentation, handling objections, closing the sale and post-sale follow-up.

Question_Method-handling a buyer's by making the prospect answer his or her own objection. If, for example, the buyer objects that the item being considered for purchase is excellent but that the price of $500 is too high, the salesperson responds by asking, 'Why do you feel that way?' or 'Are you willing to invest $500 in an asset that will return you 100% per annum?'

Exclusive_Agree
agreements between manufacturers and middlemen in which the latter are granted sole rights to distri ...

another definition in the dictionary:

Logistical_Func-one of the three kinds of functions (with transactional functions and facilitating functions) performed by intermediaries in a marketing channel, logistical functions include the assembling of a variety of products, storing them, sorting them into appropriate categories and sizes, and arranging them on retail shelves. See Facilitating Functions, Transactional Functions.

Competitive_Pos-an organisation's ranking in its industry by size and business strength, hypothetically, each competitor may be classified as a market leader, market challenger, market follower, or market nicher, according to the market share it holds.

Capitalist_Syst
see Free Market System. ...

another definition in the dictionary:

Perceptual_Mapp-a tool or process used in marketing research for charting the way individuals selected from the target market perceive different companies, products or brands, also called Position Mapping.

Experience_Curv-the pricing of a product at a lower than average-cost level on the basis that costs will decrease as production experience increases.

Product_Organis
the deployment of a firm's sales force or the organisation of its marketing activities so that a sep ...

another definition in the dictionary:

Expected_Value_-see Expected Return Model.

Contract_Rate-a charge negotiated between carrier and shipper for the transportation of a commodity, sometimes called a Negotiated Rate.

Arm_s_Length_Pr
the price which various governments force companies to charge to discourage 'dumping' abuses, the ar ...

another definition in the dictionary:

Qualified_Avail-the individuals and organisations in a particular market who are interested in a product, can afford it, and who are not prevented from purchasing by any access barrier or legal restriction.

CIF-abbrev. Cost, Insurance and Freight.


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