another definition in the dictionary:
Parasitic_Adver-advertising by one group which has an adverse effect upon another group. For example, the advertising of lamb may reduce sales of beef, the advertising of apples may reduce sales of pears.
Channel_Length-the number of levels of marketing intermediaries used in the channel of distribution. See Direct Marketing Channel, One Level Channel, Two Level Channel, Zero Level Channel.
a form of direct marketing in which customers order from catalogues which are sent to them by mail, the ordered goods are shipped directly to them.
Reactive_Market
marketing activities forced upon an organisation by competitive action, defensive strategies. See Pr ...
another definition in the dictionary:
Group_Sales_Tra-the training of sales representatives, usually in formal sessions, as a group. See Formal Training.
Market_Opportun-a newly identified market or product gap within a market which a company can exploit.
Fear_Appeals_in
advertising messages which use fear as their focus, often employed in public service announcements, ...
another definition in the dictionary:
Consumables-see Consumer Non-Durables.
Integrative_Gro-a strategy for growth in which a firm acquires some other element of the chain of distribution of which it is a member. See Backward Integration, Forward Integration, Horizontal Integration.
Restraint_of_Tr
any action which damages in some way another's opportunity to carry on a business. ...
another definition in the dictionary:
Polyopoly-a market situation in which there are no large sellers but many small ones.
Market_Opportun-the matching of an identified market opportunity to an organisation's objectives and resources.
Bonus_Plan
a scheme for additional payments to salespeople to be made at the discretion of management for a par ...
another definition in the dictionary:
Publics-the various groups in a society which can influence or bring pressure to bear upon a firm's decision making and have an impact upon its marketing performance, these groups include the financial public, media public, government public, citizen action public, local public, general public and international public.
Leader_Pricing-see Loss Leader Pricing.
Competitive_Sit
the standing of an organisation in its markets, relative to its competitors, when all players are de ...
another definition in the dictionary:
Price_Lining-pricing different products in a product line at various price points, depending on size and features, to make them affordable to a wider range of customers.
Dramatisation_o-the vitality given to a presentation or demonstration of a product by a salesperson to a buyer, presentations can be dramatised by using audiovisual aids, involving the buyer in the operation of the product, etc.