another definition in the dictionary:
Fluctuating_Dem-demand in the industrial sector which rises and falls sharply in response to changing economic conditions and consumer spending patterns.
Lifestyle-an individual's way of life as shaped by his or her interests, attitudes and opinions.
Catalogue_Retai
retailers who mail catalogues to their customers and maintain showrooms where samples of the products for sale are displayed, orders are filled from back-room warehouses. Also called Mail Order House.
see also:
Homogeneous_Sho
shopping goods perceived by consumers to be essentially the same in quality and attributes, price is ...
another definition in the dictionary:
Selling_Concept-the philosophy or orientation of an organisation which emphasises aggressive selling to achieve its objectives, firms characterised by this approach often rely upon pressure selling and manipulative sales techniques to win business.
Oligopoly-a market situation in which there are only a few sellers, in an oligoplistic situation the marketing action of one firm will have a direct effect on the others.
Commission
a payment made to a salesperson based on a percentage of the value of the goods sold. ...
another definition in the dictionary:
Price_Ceiling-A price, usually imposed by law, above which market prices are not permitted to rise, also called a Ceiling Price. See Price Floor.
Advertising_Med-see Advertising Media.
Market_Growth_R
the rate, commonly expressed as a percentage per annum, at which a market is increasing in size. ...
another definition in the dictionary:
Information_Ori-an advertising plan or tactic intended to change a brand's image (rather than to maintain it over time) and which relies on the provision of information (rather than imagery and symbolism) to achieve its effect. See Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.
Product_Failure-a product that does not meet management expectations in the marketplace.
Promotional_Cam
a coordinated series of promotional efforts built around a single theme and designed to achieve a sp ...
another definition in the dictionary:
Real_Positionin-the modification of a product offering so that it delivers more satisfactorily the benefits that buyers of this kind of product desire. See Market Positioning, Repositioning.
Psychography-the study of the attitudes, beliefs, opinions, personalities and lifestyles of individuals in a population.
Fixed_Sum_Per_U
an approach to promotional budget setting in which the total to be spent in a given period is the su ...
another definition in the dictionary:
Intensive_Growt-growth opportunities related to a company's current operations, intensive growth opportunities are market penetration, product development and market development.
Limited_Decisio-see Limited Problem Solving.
