another definition in the dictionary:
Product_Flankin-a competitive marketing strategy in which a company produces its brands in a variety of sizes and styles to gain shelf space and inhibit competitors.
Macro_environme-the major uncontrollable, external forces (economic, demographic, technological, natural, social and cultural, legal and political) which influence a firm's decision making and have an impact upon its performance.
Catalogue_Showr
see Catalogue Retailer.
see also:
Grade_Label
a tag, sticker, label, letter, mark or symbol which identifies the quality or grade of a product off ...
another definition in the dictionary:
C_Type_Response-a response to an advertisement or an advertising campaign which is immediately obvious. See S-Type Response.
Package_Modific-making any change to the attributes (shape, colour, size, graphics, lettering, etc.) of a package.
Channel_Power
the circumstances - economic or social that allow one channel member to control another. See Channel ...
another definition in the dictionary:
Non_Durable_Goo-see Consumer Non-Durables
Market_Entry_Ba-any circumstance or feature of a market which inhibits or deters a firm from entering it, the greatest market entry barrier is the presence of a firmly entrenched competitor with a significant competitive advantage.
Opportunity_Ana
see Marketing Opportunity Analysis. ...
another definition in the dictionary:
Foreseeability_-the notion under product liability laws that a manufacturer has an onus to foresee how a product might be misused and warn consumers accordingly.
Industrial_Sell-all forms of personal selling to organisational and industrial buyers of products for resale, or for use in manufacture, or for use in the operation of their businesses.
Express_Warrant
a manufacturer's guarantee, stated in written or spoken words, that the product offered for sale wil ...
another definition in the dictionary:
One_Level_Chann-a marketing channel in which there is only one intermediary (for example, a retailer) between manufacturer and end-user. See Marketing Channels.
Predatory_Prici-a pricing practice by which a company hopes to inhibit or eliminate competition by charging lower than normal prices for its products in certain geographic regions.
Consumer_Resear
marketing research into the requirements, opinions, attitudes, etc. of consumers. ...
another definition in the dictionary:
Rational_Appeal-advertising messages, usually product-feature based, in which advertisers attempt to achieve their objectives by appeals to logic and reason rather than to the emotions. See Emotional Appeals in Advertising.
Long_Range_Plan-strategic planning over an extended horizon, 'long-range' is commonly thought to be at least three years into the future.
