another definition in the dictionary:
Price_Floor-A price, usually imposed by law, below which market prices are not permitted to floor, also called a Floor Price. See Price Ceiling.
Press_Conferenc-a meeting to which media personnel are invited by a government body, organisation or company seeking to make a public announcement, usually to gain favourable publicity or to offset some negative reaction.
an individual responsible for the marketing strategies of all the brands in a product line, also referred to as a Product Line Manager.
Multiform_Corpo
highly diversified conglomerates with many unrelated businesses. ...
another definition in the dictionary:
Sales_Volume-the total revenue produced or the total number of units of a product sold in a given period.
Cash_Cows-products or strategic business units within the organisation's mix which are characterised by high market share and low market growth, Cash Cows produce the revenue required to develop and support less successful or newer products. See Boston Consulting Group Portfolio Analysis Matrix, Dogs, Question Marks, Stars.
Eye_Pupil_Dilat
a physiological method of objectively pre-testing advertisements in which involuntary eye pupil dila ...
another definition in the dictionary:
Sales_Territory-the specific region or group of customers for which a salesperson has direct responsibility.
Flag-an area on a product label which interrupts the design to announce a special offer or similar promotion.
AIDCA
acronym for Awareness, Interest, Desire, Conviction, Action, mental states which supposedly lead a p ...
another definition in the dictionary:
Micro_environme-the factors or elements in a firm's immediate environment which affect its performance and decision-making, these elements include the firm's suppliers, competitors, marketing intermediaries, customers and publics. See Macro-environment.
Product-a bundle of need-satisfying tangible and intangible attributes offered to a buyer by a seller. See Actual Product, Augmented Product, Core Product.
Product_Failure
a product that does not meet management expectations in the marketplace. ...
another definition in the dictionary:
Satisficing-a planning philosophy implying a firm's intention to continue to carry on its present operations in much the same way as it has always done . See Adaptivising, Optimising.
Form_Utility-the value given to a product by virtue of the fact that the materials and components which comprise it have been combined to make the finished product. See Utility.
Service_Heterog
see Variability. ...
another definition in the dictionary:
Seasonal_Stock-inventory additional to expected needs kept in case of an unusually heavy seasonal demand or for promotional campaigns, also referred to as Promotional Stock.
Aided_Recall_Te-a method of post-testing the effectiveness of an advertisement or advertising campaign, respondents are shown products, brand names, trademarks, etc to assist their memories. See Unaided Recall Test.