Marketing Dictionary

another definition in the dictionary:

Middleman-an independent marketing intermediary, an agent, wholesaler, retailer, etc. See Marketing Channels, Marketing Intermediaries.

Display_Aids-see Visual Aids.

Causal_Research

marketing research which examines the cause-and-effect relationship among variables.



see also:

Competitive_Equ
a market situation of relatively stable competitive position and activity. ...

another definition in the dictionary:

Product_Leverag-see Brand Leveraging.

People_Based_Se-services in which people, rather than equipment or machinery, play the major role in delivery, for example, people play the major role in the delivery of financial planning services. See Equipment-Based Services.

Inseparability
one of the four characteristics (with intangibility, perishability and variability) which distinguis ...

another definition in the dictionary:

Infomercial-a word coined to describe a particular type of commercial, for print, TV, radio, etc., in which a company promotes its own product while offering valuable information and advice on an important public issue. For example, Volvo may seek to increase awareness of its product and its safety positioning by producing an infomercial on road safety.

Polyopoly-a market situation in which there are no large sellers but many small ones.

JIT
abbrev. Just-In-Time Inventory System. ...

another definition in the dictionary:

Knockoffs-a colloquial term used in reference to new product innovations which are almost identical, look-alike copies of competitors' best-selling items, knockoffs are common where the item copied fits nicely with the manufacturing and marketing strengths of the company which copies it, and are intended to take overall market share from the competitor.

Inter_type_Chan-discord among members of different types at the same level of a marketing channel, eg. department store-convenience store discord. See Channel Conflict, Horizontal Channel Conflict, Vertical Channel Conflict.

Sales_Quota
a sales assignment, goal or target set for a salesperson in a given accounting period, commonly used ...

another definition in the dictionary:

Market_Follower-a company content to maintain its existing market share behind an established market leader. See Market Challenger, Market Leader, Market Nicher.

Fringe_Benefits-benefits enjoyed by employees as part of a total remuneration or compensation package, fringe benefits are subject to taxation in Australia.

Freight_Absorpt
a pricing method in which the manufacturer bears some or all of the freight costs involved in transp ...

another definition in the dictionary:

Sell_Off_Period-the duration of a particular sales promotion, the time from the launch of the sales promotion to the end of the special offer.

Global_Brands-brands sold to world markets with essentially the same promotion.


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