another definition in the dictionary:
Australian_Bure-an Australian government agency which classifies organisations according to their economic activity, and collects and disseminates statistical information about Australian industry.
Limited_Line_St-the decision by a producer to offer a lesser number of product variations than is possible. See Full-Line Strategy.
Causal_Research
marketing research which examines the cause-and-effect relationship among variables.
see also:
Bundling
the practice of offering two or more products or services as a single package at a special price, al ...
another definition in the dictionary:
Recognition_Tes-a means of evaluating the effectiveness of a firm's recent advertising, respondents are shown an advertisement, asked if they have seen it before, and, if so, are quizzed on its contents.
Buyer_Readiness-the state of preparedness or willingness in which an individual consumer may be in regard to the purchase of a particular product, the stages are commonly listed as awareness, knowledge, liking, preference, conviction and purchase.
Bells_and_Whist
the optional features built into a basic product to satisfy or impress as large as possible a number ...
another definition in the dictionary:
AFCO-abbrev. Australian Federation of Consumer Organisations.
Company_Mission-see Corporate Mission.
Sales_Effect_Re
marketing research to assess the effect an advertisement or some other promotional activity is havin ...
another definition in the dictionary:
Low_Involvement-products which are bought frequently and with a minimum of thought and effort because they are not of vital concern nor have any great impact on the consumer's lifestyle. See High-Involvement Products.
Diffusion_of_In-the idea that some groups within a market are more ready and willing to adopt a new product than others and that the product is diffused through a society in waves, the groups, in order of their readiness to adopt are innovators (2.5 percent of the population), early adopters (13.5 percent), early majority (34 percent), late majority (34 percent) and laggards (16 percent).
Hierarchy_of_Ef
various illustrations of the notion that marketing promotion induces consumers to move in steps from ...
another definition in the dictionary:
Hoisting_the_Fl-an approach to product introduction or launching, useful when the cost of introducing a new item is low, a new variant is introduced to see if it proves more popular than an existing one.
Decision_Flow_D-see Decision Tree.
Customer_Relati
a division of an organisation with responsibility for ensuring that customers are satisfied with the ...
another definition in the dictionary:
Odd_Pricing-pricing so that all prices end in an odd number, as in $7.95, $19.95, sometimes referred to as Odd-Even Pricing. See Psychological Pricing.
Optimising-an approach to planning in which a firm expresses its intention to do things better (as opposed to 'better things') in the future. See Adaptivising, Satisficing.
