another definition in the dictionary:
Market_Skimming-a pricing approach in which the producer sets a high introductory price to attract buyers with a strong desire for the product and the resources to buy it, and then gradually reduces the price to attract the next and subsequent layers of the market. See Market Penetration Pricing.
Industrial_Mark-the marketing of goods and services to business organisations for use in the manufacture of their products or in the operation of their businesses, also called Business-to-Business Marketing.
Caveat_Emptor
a Latin term meaning 'let the buyer beware'. The term implies that it is the customer's responsibility rather than the seller's to ensure that the goods or services offered for sale are able to deliver the desired satisfactions. Caveat Emptor is totally contrary to the marketing concept. See Caveat Vendor.
see also:
Booz,_Allen_and
a U.S. based marketing consulting firm, especially recognised for its studies of failure rates in ne ...
another definition in the dictionary:
Price_Discrimin-a pricing strategy, generally illegal, in which a seller charges different prices to marketing intermediaries for the same product. See Differential Pricing.
Price_Sensitivi-see Price Elasticity.
Dichotomous_Que
a closed-ended question in a marketing research questionnaire in which the respondent must choose on ...
another definition in the dictionary:
Line_Pruning-see Product Line Pruning.
Billings-the amount of money spent on media buying by advertising agencies on behalf of clients.
Micromarketing
the study of marketing decision-making from the perspective of an individual firm or organisation. S ...
another definition in the dictionary:
Make_or_Buy_Dec-a choice sometimes faced by a manufacturing company when considering the acquisition of a new product - to lease or purchase a product or to manufacture it internally.
Sales_Planning-the assessment of the current situation in a sales region, the setting of objectives, the formulation of strategies and tactics, and the establishment of control and evaluation procedures.
Brand_Revival
the resurrection of a brand that is being harvested or which has previously been eliminated, brand r ...
another definition in the dictionary:
Eighty_Twenty_P-see Pareto's Principle.
Dumping-a practice in which a firm sells its product cheaply into a foreign market undercutting the domestic price.
Diffusion_of_In
the idea that some groups within a market are more ready and willing to adopt a new product than oth ...
another definition in the dictionary:
High_Touch_Serv-customer service that is characterised by a high level of personal contact with customers, as opposed to 'low-touch' customer service which is provided by vending machines, self-service counters, etc. See Low-Touch Service.
Conglomerate_Di-a growth strategy in which a company seeks to develop by adding totally unrelated products and markets to its existing business. See Concentric Diversification, Horizontal Diversification.
