another definition in the dictionary:
Ansoff_Matrix-a tool, devised by Igor Ansoff, to provide a logical framework for the understanding and development of marketing objectives, the basis of the matrix is the degree of newness of the products to be sold and of the markets to be targeted.
Special_Rate-see Commodity Rate.
Celebrity_Testi
advertisements featuring endorsements of products by well-known personalities from the field of entertainment, sport, politics, etc.
see also:
Designated_Mark
See Area Of Influence. ...
another definition in the dictionary:
Multiple_Market-more than one distribution channel serving either a single market or different target markets. See Multi-Channel Marketing System.
Primary_Packagi-a product's immediate container or wrapper. See Secondary Packaging, Shipping Packaging.
Perception
the way in which an individual interprets stimuli received by the senses. ...
another definition in the dictionary:
Banded_Pack-a consumer sales promotion in which two related product items are banded together and sold at a special price. See Price Packs.
Marketing_Myopi-short-sightedness in marketing, a failure by a firm to define its mission broadly enough result in the over-emphasis of product and the under-emphasis of customer needs and wants.
Administered_Ch
see Administered Vertical Marketing System. ...
another definition in the dictionary:
Differential_Pr-a pricing strategy in which a company sets different prices for the same product on the basis of differing customer type, time of purchase, etc, also called Discriminatory Pricing, Flexible Pricing, Multiple Pricing, Variable Pricing. See One-Price Policy.
New_Product_Dev-the creation of new products needed for growth or to replace those in the decline stage of their life-cycle, the stages in the new product development process are commonly listed as idea generation, screening, concept development and testing, the formulation of marketing strategies, business analysis, production, market testing, and commercialisation.
Features_and_Be
a selling style in which a salesperson is careful to relate each feature of the product being presen ...
another definition in the dictionary:
On_the_Job_Trai-sales training given in the field rather than in a formal classroom setting. See Curbside Sales Training, Formal Training.
Rational_Appeal-advertising messages, usually product-feature based, in which advertisers attempt to achieve their objectives by appeals to logic and reason rather than to the emotions. See Emotional Appeals in Advertising.
Place_Marketing
marketing activity intended to promote an awareness, and favourable opinion, of a particular place o ...
another definition in the dictionary:
Sampling_Princi-the idea that a small number of randomly chosen units (the sample) of a total population (the universe) will tend to have the same characteristics, and in the same proportion, as the population as a whole.
Down_Market_Con-consumers who habitually look for, and purchase, low-priced rather than more expensive products. See Up-Market Consumers.
