another definition in the dictionary:
Reference_Group-all of those whose influence plays some part in the buying behaviour of consumers. See Aspirational Reference Group, Contactual Reference Group.
Membership_Grou-a reference group to which an individual belongs. See Aspirational Group, Dissociative Group.
advertisements featuring endorsements of products by well-known personalities from the field of entertainment, sport, politics, etc.
ABC_Account_Cla
the classification of customer accounts within a sales territory or region into groups according to ...
another definition in the dictionary:
Corporate_Plann-planning at the highest level in an organisation, involving an analysis of the current situation, the setting of objectives, the formulation of strategies and tactics, implementation and evaluation. See Strategic Planning.
Sampling-a promotional activity in which consumers are allowed to experience a good or service free of charge or at a greatly reduced cost.
BCG
abbrev. Boston Consulting Group. ...
another definition in the dictionary:
Information_Flo-the information about products, potential customers, consumer needs and wants, etc. that is passed forwards and backwards along a channel of distribution. See Marketing Channels.
Adviser_Approac-a closing technique in which a salesperson specifies all that a customer will require to solve the problem at hand, and advises (or counsels) that the offer be accepted, also referred to as the Counsellor Close. See Close.
Attributes
see Features. ...
another definition in the dictionary:
Direct_Selling-selling directly to end-users by means of a sales force. See Direct Marketing.
Call-a visit to a client or prospective buyer by a sales representative to gather information, make a sales presentation, secure an order, etc.
Product_Audit
a systematic appraisal of a firm's product mix to evaluate its strengths and weaknesses and to asses ...
another definition in the dictionary:
Segmentation_St-specific marketing approaches available to, or taken by, a firm in relation to the market segment or segments it wishes to target, four specific segmentation strategies are available - concentrated segmentation strategy, market segment expansion strategy, product line expansion strategy and differentiated segmentation strategy. See Concentrated Segmentation Strategy, Market Segment Expansion Strategy, Product Line Expansion Strategy, Differentiated Segmentation Strategy.
Personality-the distinctive character of an individual, used as a basis for the psychographic segmentation of a market in which individuals of relatively similar personality, with similar needs or wants, are grouped into one segment. See Psychographic Segmentation.
Drummers
a nineteenth century term of American origin for a travelling salesperson. ...
another definition in the dictionary:
Shelf_Life-the period of time in which a product can remain on display in a retail store before the expiration of its 'use by' date. -
Features_and_Be-a selling style in which a salesperson is careful to relate each feature of the product being presented to a particular benefit which the feature will deliver to the buyer.