another definition in the dictionary:
Organisational_-an organisation's broad, longer-term aims or performance expectations as opposed to its organisational objectives which are of a more specific nature and generally cover a shorter, specified period of time.
Black_Box-a colloquial term for an electronic TV audience measurement system, an audiometer, a 'people-meter'.
Census
the collection of data from all possible sources in a population.
see also:
Cultural_Values
ideas, beliefs, attitudes, opinions, principles, etc long cherished by members of a society. ...
another definition in the dictionary:
Labelling-activities associated with the design and content of the wording on a product or package which identifies it and provides instructions for its handling and use.
Real_Positionin-the modification of a product offering so that it delivers more satisfactorily the benefits that buyers of this kind of product desire. See Market Positioning, Repositioning.
Source_Attracti
in personal selling, the likeability or personableness of the salesperson. ...
another definition in the dictionary:
Incentive_Marke-the offering of gifts, rewards, premiums, etc to motivate the sales team, to get bigger or more frequent orders from dealers, or to induce customers to buy.
FABS-acronym for Features and Benefits Selling.
Emergency_Goods
a category of consumer goods consisting of items purchased quickly in necessity. See Consumer Goods, ...
another definition in the dictionary:
FABS-acronym for Features and Benefits Selling.
Activity_Report-reports requiring salespeople to provide details (such as number of calls made, new accounts opened, displays arranged, dealer sales meetings attended and so on) as a measure of their activity in a given period.
Question_Marks
a classification of products or strategic business units used in the Boston Consulting Group Product ...
another definition in the dictionary:
Demand_Pull_App-developing new products on the basis of market demand rather than on that of company-generated ideas. See Product-Push Approach.
Manchester_Man-an old term for a salesperson, originally used in reference to salespeople hired by textile firms in Manchester, England, in the late eighteenth century to sell the goods produced by the developing factory system.
Sales_Itinerary
a written schedule of planned sales calls, specifying the date, location and objective of each call. ...
another definition in the dictionary:
Depth_Interview-a qualitative marketing research approach in which interviews are conducted by a trained moderator with individuals, rather than with groups, to obtain information about a product or brand. See Focus Group.
Cooperative_Adv-advertising sponsored by two or more organisations to promote the goods or services of each.
