Marketing Dictionary

another definition in the dictionary:

Organisational_-an organisation's broad, longer-term aims or performance expectations as opposed to its organisational objectives which are of a more specific nature and generally cover a shorter, specified period of time.

Black_Box-a colloquial term for an electronic TV audience measurement system, an audiometer, a 'people-meter'.

Census

the collection of data from all possible sources in a population.



see also:

Cultural_Values
ideas, beliefs, attitudes, opinions, principles, etc long cherished by members of a society. ...

another definition in the dictionary:

Labelling-activities associated with the design and content of the wording on a product or package which identifies it and provides instructions for its handling and use.

Real_Positionin-the modification of a product offering so that it delivers more satisfactorily the benefits that buyers of this kind of product desire. See Market Positioning, Repositioning.

Source_Attracti
in personal selling, the likeability or personableness of the salesperson. ...

another definition in the dictionary:

Incentive_Marke-the offering of gifts, rewards, premiums, etc to motivate the sales team, to get bigger or more frequent orders from dealers, or to induce customers to buy.

FABS-acronym for Features and Benefits Selling.

Emergency_Goods
a category of consumer goods consisting of items purchased quickly in necessity. See Consumer Goods, ...

another definition in the dictionary:

FABS-acronym for Features and Benefits Selling.

Activity_Report-reports requiring salespeople to provide details (such as number of calls made, new accounts opened, displays arranged, dealer sales meetings attended and so on) as a measure of their activity in a given period.

Question_Marks
a classification of products or strategic business units used in the Boston Consulting Group Product ...

another definition in the dictionary:

Demand_Pull_App-developing new products on the basis of market demand rather than on that of company-generated ideas. See Product-Push Approach.

Manchester_Man-an old term for a salesperson, originally used in reference to salespeople hired by textile firms in Manchester, England, in the late eighteenth century to sell the goods produced by the developing factory system.

Sales_Itinerary
a written schedule of planned sales calls, specifying the date, location and objective of each call. ...

another definition in the dictionary:

Depth_Interview-a qualitative marketing research approach in which interviews are conducted by a trained moderator with individuals, rather than with groups, to obtain information about a product or brand. See Focus Group.

Cooperative_Adv-advertising sponsored by two or more organisations to promote the goods or services of each.


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