another definition in the dictionary:
All_We_Can_Affo-a simple method of determining a budget (for advertising, etc) in which the amount allocated is the amount that can be afforded, also called the What-We-Can Afford Method, the Affordable Method and the Arbitrary Method. See Advertising Budget Determination.
Sales_Force_Mix-the mix of individual territory representatives, national account sales teams, telemarketers, etc in a firm's total salesforce.
the collection of data from all possible sources in a population.
C_Type_Response
a response to an advertisement or an advertising campaign which is immediately obvious. See S-Type R ...
another definition in the dictionary:
Sales_Promotion-a form of promotion which encourages customers to buy products by offering incentives, such as contests, coupons, sweepstakes, samples, free gifts and so on, one of the four major elements (with advertising, personal selling and publicity) of the promotion mix.
Administered_Ve-a co-ordinated system of distribution channel organisation in which the flow of products from producer to end-user is controlled by the power and size of one member of the channel system rather than by common ownership or contractual ties. See Contractual Vertical Marketing System, Conventional Marketing System, Corporate Vertical Marketing System, Vertical Marketing System.
Market_Follower
a company content to maintain its existing market share behind an established market leader. See Mar ...
another definition in the dictionary:
Depth_of_Produc-see Product Line Length.
Catalogue_Marke-a form of direct marketing in which customers order from catalogues which are sent to them by mail, the ordered goods are shipped directly to them.
Order_Taker
a salesperson who writes up orders but is not involved in persuading customers to buy. See Order Get ...
another definition in the dictionary:
Sales_Engineer-a salesperson hired primarily for engineering knowledge or strong technical skills.
Expressive_(Soc-one of four social styles (with Amiable, Analytical and Expressive) commonly used to classify salespeople and their customers, Expressives are characterised by high assertiveness and high responsiveness.
Market_Allocati
see Free Market System, Capitalist System. ...
another definition in the dictionary:
Microscheduling-the allocating of the total expenditure on advertising within a short period in order to obtain maximum impact.
Conglomerate_Di-a growth strategy in which a company seeks to develop by adding totally unrelated products and markets to its existing business. See Concentric Diversification, Horizontal Diversification.
Company_Mission
see Corporate Mission. ...
another definition in the dictionary:
Buying_Cycle-the time taken by an organisation to complete its decision to buy.
Decision_Matrix-a tool used in decision making in which the various dimensions of a problem are listed and rated to determine the most appropriate alternative in a particular situation.