another definition in the dictionary:
Redemption-the conversion of a sales promotion coupon to a purchase.
Home_Shopping-forms of non-store retailing which include television home shopping (in which articles are demonstrated on TV so that consumers can place telephone orders for direct-to-home delivery), videotext or electronic catalogue shopping, etc.
Central_Busines
the region of a city where retail and other businesses are concentrated, with a consequent high volume of traffic.
see also:
Geographic_Segm
the division of a total, heterogeneous market into relatively homogeneous groups on the basis of are ...
another definition in the dictionary:
Below_the_Line_-all advertising by means other than the five major media - the press, television, radio, cinema and outdoors, below-the-line advertising employs a variety of methods - direct mail, sponsorship, merchandising, trade shows, exhibitions, sales literature and catalogues, and so on. See Above-the-Line Advertising.
POSSLQ-abbrev. Persons of Opposite Sex Sharing Living Quarters, sometimes written as POSLSQ - Persons of Opposite Sex Living in Same Quarters.
Price_Inelastic
buyers' insensitivity to price, when the percentage change in quantity demanded is less than the per ...
another definition in the dictionary:
Mail_Surveys-a relatively inexpensive method of obtaining data in a marketing research study, mail surveys keep interviewer bias to a minimum, but they require considerable time to conduct and response rates are generally low.
Restraint_of_Tr-any action which damages in some way another's opportunity to carry on a business.
Informative_Adv
advertising intended to inform rather than to persuade or remind. ...
another definition in the dictionary:
Expense_Quota-the amount budgeted for a salesperson for expenses associated with making sales in a territory, used as a cost control measure by sales managers.
SRO_Technique-see Standing Room Only.
Concentrated_Se
one of four possible segmentation strategies (with market segment expansion strategy, product line e ...
another definition in the dictionary:
Performance_All-a discount or price reduction given to a wholesaler or retailer who promises to perform some additional activity (special display, etc) to sell a greater quantity of product.
Explanatory_Var
see Experimental Variables. ...
another definition in the dictionary:
Pricing-marketing activity concerned with the setting of prices for new products and the adjustment of prices for existing products.
Competitive_Myo-marketing short-sightedness in regard to the activity of competitors.
