another definition in the dictionary:
Sales_Promotion-a marketing control measure used to determine whether the amount spent on sales promotion was excessive, total expenditure on sales promotion in a given period is expressed as a percentage of total sales revenue for the same period.
the region of a city where retail and other businesses are concentrated, with a consequent high volume of traffic.
Correlation_Tec
a range of statistical techniques used to discover relationships between diverse elements in a marke ...
another definition in the dictionary:
Non_Packaged_Go-a sub-category of consumer non-durables, for example, petrol is a non-packaged consumer non-durable good. See Consumer Non-Durables, Packaged Goods.
Multi_Channel_M-a system in which a producer uses more that one channel of distribution, commonly, producers who use multichannel marketing systems operate their own retail stores as well as sell through other wholesalers and retailers. Multichannel retailers are also called Merchandising Conglomerates.
Advertising_to_
a marketing control measure used to determine whether the amount spent on advertising in a given per ...
another definition in the dictionary:
Ad_Hoc_Marketin-marketing research conducted in response to a specific, one-time-only need.
FIS_Pricing-see Free-in-Store Pricing.
Jury_of_Executi
a forecasting method based on the opinions of senior management. ...
another definition in the dictionary:
Growth_Stage_of-the second stage (after the introductory stage) in the life cycle of a successful product, sales revenues increase steadily as the product finds market acceptance, prices generally remain high despite increasing competitive threats and profit margins are at peak level.
Gross_National_-the total market value of goods and services produced by a nation in a year.
Limited_Line_Re
a retailer carrying only one line, or a few related lines, but a large assortment of produce. See As ...
another definition in the dictionary:
Reorder_Level-see Economic Order Quantity.
Australian_Stan-a system developed by the Australian Bureau of Statistics as a method for classifying business establishments (shops, factories, etc) into classes, on the basis of their major activity, by industry.
Dominant_Design
a product configuration which endures, a particular combination of product features which appears to ...
another definition in the dictionary:
Image_Oriented_-an advertising plan or tactic intended to maintain a brand's position over time (rather than to change its position) and which relies on imagery and symbolism (rather than the provision of information) to achieve its objective. See Image-Oriented Change Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.
Augmented_Produ-a product enhanced by the addition of related services and benefits, eg. installation, warranty, maintenance and repair services, etc. See Core Product, Tangible Product.