another definition in the dictionary:
KISS_Principle-acronym for 'Keep It Simple and Straightforward'
Market_Segmenta-the division of a totally heterogeneous market into groups or sectors with relatively homogeneous needs and wants.
Centralised_Exc
a system for the trading of goods which utilises a central market. See Decentralised Exchange System.
see also:
Hard_Sell_Appro
an approach to selling in which the salesperson puts pressure on the buyer to make a commitment to p ...
another definition in the dictionary:
EOQ-abbrev. Economic Order Quantity.
Contactual_Refe-a group with which an individual has contact and which influences the individual's purchase decisions. See Aspirational Group, Dissociative Reference Group, Membership Group, Reference Groups.
Negotiated_Rate
a non-standard charge for the carriage of goods agreed to by both manufacturer and transport company ...
another definition in the dictionary:
Adoption_Rate_D-factors which influence the rate of adoption of a new product. See Communicability, Compatibility, Complexity, Divisibility, Relative Advantage.
Stagflation-a term coined to describe a situation which exists in an economy when high unemployment and rising prices and wages occur together.
Interview_Study
a common technique for gathering primary data in marketing research. Respondents in an interview stu ...
another definition in the dictionary:
Planned_Economy-,also called Controlled Allocation System, Command System, see also Free Market System, Capitalist System.
Audimeter-an electronic device to record which particular television channel is tuned to by a household, marketing research firms use audimeters attached to a sample of TV sets to measure national exposure to TV advertisements, commonly referred to as a 'peoplemeter' or 'black box'. See Advertising Effectiveness.
Knockoffs
a colloquial term used in reference to new product innovations which are almost identical, look-alik ...
another definition in the dictionary:
Forward_Integra-a strategy for growth in which a company develops by seeking ownership of, or some measure of control over, its distribution systems. See Backward Integration, Horizontal Integration.
CIF_Pricing-see Cost-Insurance-Freight Pricing.
Embargo
a total restriction on a particular good leaving or entering a county, any restriction imposed in th ...
another definition in the dictionary:
Product_Strateg-the element of a firm's decision-making concerned with developing the most appropriate products for its target market.
Harvest_Strateg-a deliberate decision to cut back expenditure of all kinds on a particular product (usually in the decline stage of its life cycle) in order to maximise profit from it, even if in doing so it continues to lose market share. See Hold Strategy.
