another definition in the dictionary:
Marketing_Mix__-product, price, promotion and place (distribution) - that the firm blends to produce the desired market response, also called the Four Ps.
Maslow_s_Hierar-a theory propounded in 1954 by Abraham Maslow, a U.S. psychologist, who hypothesised that some innate human needs are more pressing than others, and must be satisfied before any less pressing ones can be attended to. He arranged human needs into five categories in ascending order - Physiological Needs, Safety Needs, Belongingness and Love Needs, Esteem Needs and Self-Actualisation Needs.
a system for the trading of goods which utilises a central market. See Decentralised Exchange System.
Inept_Set
brands that a buyer is aware of when considering a purchase, thinks poorly of , but uses in some way ...
another definition in the dictionary:
Mass_Media_Adve-advertising in a non-selective way by means of the popular media in order to reach the widest possible audience.
Quality_Control-measures taken by organisations to ensure that all legal requirements, and consumer expectations, of their products are met, good product performance, achieved by efficient quality control, helps to ensure that consumers will become repeat purchasers.
Agent
an intermediary or middleman who facilitates the flow of goods and services from producer to end-use ...
another definition in the dictionary:
Conglomerate_Di-a growth strategy in which a company seeks to develop by adding totally unrelated products and markets to its existing business. See Concentric Diversification, Horizontal Diversification.
Account_Executi-see Account Manager.
Conglomerate_Di
a growth strategy in which a company seeks to develop by adding totally unrelated products and marke ...
another definition in the dictionary:
Impact-the force that an advertisement or message will have on a target consumer, television advertising, for example, because it combines sight and sound, will typically have greater impact than print media.
Redemption_Rate-the number of sales promotion coupons converted to purchases expressed as a percentage of the number distributed.
Internal_Data
information recorded and stored by an organisation as it completes it normal transactions and activi ...
another definition in the dictionary:
SBU-abbrev. Strategic Business Unit.
Premium_Pricing-see High-Price Strategy.
Limited_Service
a marketing research firm which offers clients fewer services than a full-service research supplier. ...
another definition in the dictionary:
Shelf_Managemen-the process of determining the number and location of shelf facings in a retail store. See Shelf Facings.
Late_Majority-the large, conservative group in a community slower than all except the 'laggards' to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Innovators, Laggards.