another definition in the dictionary:
Bait_Advertisin-an advertising practice, now illegal in Australia, in which attractive, low-priced goods, few or any of which are actually in stock, are advertised to attract purchasers to a store or selling place.
Services_Market-the marketing of intangible products, such as hairdressing, cleaning, insurance and travel.
a prospecting method based on referrals, a salesperson uses influential people (bankers, solicitors, consultants, etc) to obtain leads to potential buyers. See Key Influence People.
Informal_Market
the part of a marketing organisation made up of the many working relationships that develop over tim ...
another definition in the dictionary:
Express_Warrant-a manufacturer's guarantee, stated in written or spoken words, that the product offered for sale will satisfactorily perform the task for which it is intended, and to the buyer's reasonable expectations. See Warranty, Implied Warranty, Promotional Warranty, Protective Warranty.
Ceiling_Price-see Price Ceiling.
Image_Different
as a source of competitive advantage, a company may differentiate itself from its competitors by ima ...
another definition in the dictionary:
Shopping_Goods-consumer goods that the customer typically compares for suitability, quality, price, features, etc. before selection and purchase. See Convenience Goods, Specialty Goods.
Purchasing_Perf-the establishment of criteria by which the performance of purchasing officers can be assessed and of incentive systems so that good purchasing can be rewarded.
Foreseeability_
the notion under product liability laws that a manufacturer has an onus to foresee how a product mig ...
another definition in the dictionary:
KISS_Principle-acronym for 'Keep It Simple and Straightforward'
Marketing_Envir-the internal and external influences which affect marketing decision-making and have an impact on its performance. See Macro-environment, Micro-environment.
Opportunity_Mat
a diagnostic marketing tool providing a means of appraising environmental attributes to alert manage ...
another definition in the dictionary:
PLC-abbrev. Product Life Cycle
Brand_Image-the feelings, moods, emotions and connotations evoked by a brand.
Marketing_Model
computer based simulations of realistic marketing situations which allow alternative decisions to be ...
another definition in the dictionary:
Marketing_Contr-activities involved in checking that marketing action plans are producing the desired results, and the taking of corrective action if they are not.
Institutional_A-advertising intended to promote a company or organisation rather than its products, also called Corporate Advertising.