another definition in the dictionary:
Purchase_Probab-a tool used in marketing research surveys of buying intentions, respondents are asked to rate the likelihood of their purchase of a particular product on a scale ranging, for example, from 'definitely not' to 'certain to buy'.
Product_Extensi-the introduction of a product that is known to the company but which has features or dimensions which are new to consumers, three types of product extensions are possible: revisions, additions and repositionings. See Innovation, New Product Duplication.
Centre_of_Influ
a prospecting method based on referrals, a salesperson uses influential people (bankers, solicitors, consultants, etc) to obtain leads to potential buyers. See Key Influence People.
see also:
AMA
abbrev. American Marketing Association ...
another definition in the dictionary:
Person_Marketin-marketing activity aimed at creating target market awareness, and a favourable opinion, of a particular person.
Product_Line_Fe-a strategy in which certain items in a product line are given special promotional attention, either to boost interest (at the lower end of the line) or image (at the upper end). See Product Line.
Price_Gouging
a monopolistic pricing technique in which the seller takes advantage of the lack of competition by c ...
another definition in the dictionary:
Retentive_Adver-see Reminder Advertising.
Operating_Expen-all the costs incurred by a firm in carrying out its day-to-day activities.
SKU
abbrev. Stock-Keeping Unit. ...
another definition in the dictionary:
Account_Objecti-the specific aims and sales goals to be achieved within a specified period by a salesperson for an account for which he or she is responsible.
Impact-the force that an advertisement or message will have on a target consumer, television advertising, for example, because it combines sight and sound, will typically have greater impact than print media.
Piggyback
a system of transportation requiring the transfer of containers from truck to rail. See Birdyback, F ...
another definition in the dictionary:
Non_Business_Ma-see Non-Profit Marketing
PLC-abbrev. Product Life Cycle
Economic_Foreca
a prediction of the likely impact on the business environment of factors such as inflation, interest ...
another definition in the dictionary:
Sale_Advertisin-advertising, common in retailing, which announces the sale of products at temporarily or permanently reduced prices.
High_Touch_Serv-customer service that is characterised by a high level of personal contact with customers, as opposed to 'low-touch' customer service which is provided by vending machines, self-service counters, etc. See Low-Touch Service.
