another definition in the dictionary:
Stagflation-a term coined to describe a situation which exists in an economy when high unemployment and rising prices and wages occur together.
Promotional_All-a price reduction or discount granted by a manufacturer to a member of the marketing channel in return for some form of special promotion of a particular product.
Cents_Off_Deal
see Price Packs.
see also:
Competitive_Str
planning intended to give a company a competitive advantage over its competitors. ...
another definition in the dictionary:
Pricing_Strateg-the element of a firm's decision-making concerned with the setting of prices that will attract the target market and allow profit objectives to be met.
Buyer_Resolutio-the idea that a buyer decides to purchase only after mentally resolving five specific issues - need, product, source, price, and timing.
AARDS
abbrev. Australian Advertising Rate and Data Service. ...
another definition in the dictionary:
Audience-the intended receivers of an advertiser's message.
Follow_the_Lead-a pricing strategy adopted by firms which copy the market leader's prices.
Micromarketing
the study of marketing decision-making from the perspective of an individual firm or organisation. S ...
another definition in the dictionary:
Sales_Kit-a collection of sales materials, such as brochures, calendars, signs and posters, prepared to explain a particular promotion to retailers, it will usualy include a full advertising schedule..
Empty_Nesters-those in the stage of the family life cycle where the children have all grown up and left home, typically, empty nesters are at the peak of their earning potential, and are an excellent market for travel, leisure and sporting goods, and home improvement merchandise. See Family Life Cycle.
Response_Bias
the inclination of respondents in a marketing research survey to give the answer that they believe t ...
another definition in the dictionary:
Sales_Presentat-a salesperson's persuasive demonstration or display of a product to a prospective buyer in order to make a sale.
Comparative_Adv-advertising in which a firm names a competitor's product and compares it with its own, also called Comparison Advertising. See Competitive Advertising.
Industrial_Good
goods and services purchased by industrial buyers for use in the production of their own goods and s ...
another definition in the dictionary:
Sales_Itinerary-a written schedule of planned sales calls, specifying the date, location and objective of each call.
Assumptive_Clos-a closing technique in which a salesperson simply assumes that the purchaser has agreed to buy the product, and proceeds to write up the order, wrap the merchandise, etc. See Close.
