another definition in the dictionary:
Intangible_Prod-see Actual Product.
Exclusive_Deali-an arrangement in which a manufacturer prohibits a marketing intermediary from carrying competitors' products.
see Marketing Channels.
Single_Product_
the decision by a producer to offer only one product variant with few, if any, options. ...
another definition in the dictionary:
Generic_Adverti-advertising a category or class of product rather than a particular brand, as in 'Butter is good for you!', 'Feed the man meat!', 'Drinka Pinta Milka Day!', etc.
Factory_Outlet
a retail store that sells the products of one manufacturer, usually at very low prices. ...
another definition in the dictionary:
Account_Executi-see Account Manager.
Ad_Hoc_Marketin-marketing research conducted in response to a specific, one-time-only need.
Boundary_Spanni
the difficult dual role played by sales managers and senior account managers who, in developing clos ...
another definition in the dictionary:
SELECT-acronym for Situation analysis, Explicit statement of the problem, Laying out the research design and collecting data, Evaluating the data and making a decision, Creating a plan to implement the decision and Testing the correctness of the decision - a six-step approach to the process of marketing research.
Product_Managem-a system which ensures that total marketing control of a product line or brand rests with the person who has profit responsibility for it.
Experimental_Va
the variables a researcher manipulates in conducting an experiment, also called Explanatory Variable ...
another definition in the dictionary:
Materials_Handl-the activities involved in the physical handling and moving of inventory.
Per_Diem_Expens-the payment of travel and accommodation expenses to a salesperson at a fixed daily rate.
Form_Utility
the value given to a product by virtue of the fact that the materials and components which comprise ...
another definition in the dictionary:
Demand_Backward-a pricing method in which an estimation is made of the price that customers are willing to pay for a given product, this price is then compared to the per unit cost to see if it meets the firm's profit objectives.
Closing-urchase from a buyer, getting an order.