another definition in the dictionary:
Sliding_Commiss-a compensation method in which salespeople are paid commissions at a changing rate depending on the quantity sold. See Progressive Commission, Regressive Commission.
Channel_Conflic
discord among members in a marketing channel. See Horizontal Channel Conflict, Inter-type Channel Conflict, Marketing Channels, Vertical Channel Conflict.
see also:
Hidden_Objectio
an unstated objection which a prospective buyer has to a product offered by a salesperson. See Objec ...
another definition in the dictionary:
Classified_Adve-print media advertising in which similar goods and services are grouped together in categories under appropriate headings.
Licensed_Charac-figures from fiction, television, movies, etc which are used, under license from their creators, in the marketing of consumer goods such as breakfast cereals, chocolate bars, ice creams and so on.
Planned_Obsoles
a tactic by which a manufacturer deliberately seeks to make earlier versions of its product appear u ...
another definition in the dictionary:
Marketing_Advan-the competitive edge that can be gained by more accurately identifying customer needs and wants and by developing products which deliver superior satisfactions, or by being more effective and efficient in positioning, promotion or distribution. See Cost Advantage.
Accessibility-one of the four major requirements (with actionability, measurability and substantiality) for useful market segmentation, accessibility expresses the notion that the segment targeted must be able to be reached and served adequately by the firm's promotion and distribution system. See Actionability, Measurability, Substantiality.
Copycat_Product
a product that has been designed, branded or packaged to look exactly like that of a well-establishe ...
another definition in the dictionary:
Group_Sales_Tra-the training of sales representatives, usually in formal sessions, as a group. See Formal Training.
Price_Discrimin-a pricing strategy, generally illegal, in which a seller charges different prices to marketing intermediaries for the same product. See Differential Pricing.
Organisational_
purchasing done by organisations for resale purposes, for use in the manufacture of other goods and ...
another definition in the dictionary:
Balanced_Produc-a product strategy in which a firm maintains an even combination of new, growing and mature products. See Product Life Cycle
Full_Function_M-see Full-Service Wholesaler.
Australian_Mark
an association of marketing professionals founded in Sydney in 1933 as The Institute of Sales and Bu ...
another definition in the dictionary:
Adaptive_Strate-domestic marketing tactics, plans and methods which have been altered to suit local conditions in foreign markets.
Franchise_Build-consumer sales promotions which impart a selling message along with the deal, as in the case of free samples or premiums related to the product. Consumer sales promotions which are not 'franchise-building' include price-off packs, contests and sweepstakes, and premiums not related to the product. See Consumer Franchise.
