another definition in the dictionary:
Kanban-see Just-In-Time Inventory System.
Retail_Advertis-advertising by retailers direct to consumers.
Channel_Flows
the flow of physical goods and services, title, promotion, information and payment along a channel of distribution. See Marketing Channels.
see also:
Merchant_Wholes
an independent marketing middleman buying and taking title to goods and reselling them to retailers ...
another definition in the dictionary:
Sales_Forecast-an estimation of the likely volume of sales, measured in dollars and units, for a future planning period, typically, sales forecasting is done on the basis of past trends, sales force estimations, survey of consumer buying intentions, managerial judgement, or quantitative models.
Dissonance-see Cognitive Dissonance.
Entertainment_M
promotion of a product by means of movie tie-ins, endorsement by entertainment industry celebrities, ...
another definition in the dictionary:
Benjamin_Frankl-see Balance Sheet Close.
Response_Elasti-a measure of the degree to which individuals or groups respond to a marketing program.
Specialty_Distr
a distributor that concentrates on one product line but carries a deep assortment within the line. ...
another definition in the dictionary:
Banded_Pack-a consumer sales promotion in which two related product items are banded together and sold at a special price. See Price Packs.
Deterministic_M-a statistical tool used in sales forecasting in which marketing variables, such as price levels, advertising expenditures and sales promotion expenses, are used to predict market share or sales.
Cluster_Analysi
a multivariate statistical technique used to identify entities with similar characteristics from tho ...
another definition in the dictionary:
Full_Nesters-a term used to describe the stage in the typical family life cycle in which the household consists of parents and growing children, three sub-stages of 'full nesters' are used by marketers in targeting their products: Full Nest 1, where the youngest child is under six years of age, Full Nest 2, where the yougest child is over six, and Full Nest 3, where the household consists of parents and older dependent children. See Family Life Cycle.
Price_Packs-a type of sales promotion in which consumers are offered a reduction in the regular price of a product, the amount of the reduction is usually marked, or 'flagged', prominently on the label or package, also called a 'cents-off' deal.
Foreground_Radi
a term used in reference to pre-recorded or live radio programs featuring music and commercial annou ...
another definition in the dictionary:
Purchase_Allowa-see Off-Invoice Allowance.
Geographic_Vari-area or regional differences used to segment a market.
