Marketing Dictionary

another definition in the dictionary:

Market_Atomisat-see Complete Segmentation, Custom Marketing.

Brand_Sponsor-the manufacturer, wholesaler or retailer who owns the brand. See Distributor's Brand, Generic Brand, Manufacturer's Brand.

Channel_Leaders

see Channel Captain.



see also:

Electronic_Fund
a system commonly used in retailing in which a consumer pays for purchases by means of an electronic ...

another definition in the dictionary:

Grade_Label-a tag, sticker, label, letter, mark or symbol which identifies the quality or grade of a product offered for sale. See Label.

Command_System-see Planned Economy, Controlled Allocation System.

Route_Salesforc
a sales team consisting of salespeople who call on existing customers to take orders for the company ...

another definition in the dictionary:

Call_Report-a written record of sales calls made by a representative for submission to a supervisor. See Call.

Buyer_Behaviour-the study of consumers and organisations in relation to their purchase decisions. See Consumer Behaviour, Organisational Buying Behaviour.

Objections
any form of sales resistance offered by a buyer to a salesperson. ...

another definition in the dictionary:

ABC_Inventory_A-the classification of goods held in inventory according to sales volume, the classification is used primarily to determine stock location within the warehouse.

Interview_Study-a common technique for gathering primary data in marketing research. Respondents in an interview study complete a questionnaire delivered to them by telephone or mail or in a face-to-face interview.

Specialty_Store
a retail store typically carrying only one, or part of one, product line but having considerable dep ...

another definition in the dictionary:

Line_Retrenchme-see Product Line Retrenchment.

Brand_Family-See Family Brand.

Bundled_Pricing
see Bundling. ...

another definition in the dictionary:

Sampling_Plan-a scheme outlining the group (or groups) to be surveyed in a marketing research study, how many individuals within the group are to be chosen, and on what basis that choice is to be made.

Market-all the buyers and potential buyers of a product who profess some level of interest in it and who can afford it.


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