another definition in the dictionary:
Distributor_s_B-a brand owned or controlled by an organisation, the primary economic commitment of which is to distribution rather than production, also called a private brand or a house brand. See Manufacturer's Brand.
Financial_Lever-a measure of the extent to which a firm uses debt in its total capital structure, the higher the component of debt the more leveraged is the firm. Leverage is calculated by dividing total assets by equity.
see Channel Captain.
Autonomic_Decis
a purchase decision made by either spouse independently. See Syncratic Decision. ...
another definition in the dictionary:
Legal_and_Polit-factors in government, the law and the regulatory system which affect the way an organisation operates.
Electronic_Reta-the use by customers of computer terminals in conveniently located shopping kiosks to call up product information and then to place orders using credit cards.
Qualifying_the_
asking questions to discover whether a prospective buyer has a need for the product, can afford it, ...
another definition in the dictionary:
Market_Share-a company's sales expressed as a percentage of the sales for the total industry.
Retailers-members of the distribution channel who sell directly to the consumer.
Direct_Competit
advertising intended to stimulate immediate purchase of a particular brand. See Indirect Competitive ...
another definition in the dictionary:
Market_Allocati-see Free Market System, Capitalist System.
Marketing_Intel
information gathered from sources external to the firm for use in decision-making. See Marketing In ...
another definition in the dictionary:
Deterministic_M-a statistical tool used in sales forecasting in which marketing variables, such as price levels, advertising expenditures and sales promotion expenses, are used to predict market share or sales.
Primary_Data-information that is obtained directly from first-hand sources by means of surveys, observation or experimentation. See Secondary Data.
Piggybacking
a low-cost market entry tactic in which manufacturers of products arrange for manufacturers of compl ...
another definition in the dictionary:
Competitors-firms vying for patronage of the same market. See Brand Competitors, Enterprise Competitors, Generic Competitors, Product-Form Competitors, Service-Form Competitors.
Burst_Advertisi-a concentration of advertising expenditure over a limited time period. - See Drip Advertising Expenditure.