Marketing Dictionary

another definition in the dictionary:

Sales_Quota-a sales assignment, goal or target set for a salesperson in a given accounting period, commonly used types of sales quotas are dollar volume quotas, unit volume quotas, gross margin quotas, net profit quotas and activity quotas.

Enterprise_Comp-firms of similar type vying for a consumer's business. See Competitors.

Channel_Length

the number of levels of marketing intermediaries used in the channel of distribution. See Direct Marketing Channel, One Level Channel, Two Level Channel, Zero Level Channel.



see also:

Adaptation_Appr
an approach in global marketing in which an organisation allows an affiliate or subsidiary to set th ...

another definition in the dictionary:

Front_of_Counte-the prime and most sought after position for impulse goods. Hence, front-of-counter (or FOC) display pack.

Potential_Marke-all the individuals and organisations in a particular market who have some level of interest in the product.

Recall
see Product Recall. ...

another definition in the dictionary:

List_Price-the regular price of a product before any discount is given or allowances made. See Allowances, Discounts, Net Price.

Deployment-the configuration or arrangement of a sales force into territories on some logical basis.

Encoding
the translation of a message into code by a sender so that it can be relayed through a medium to a r ...

another definition in the dictionary:

Negotiated_Cont-a formal arrangement for the supply of goods or services at a price agreed upon both the buyer and seller.

Authoritarian_L-a style of leadership characterised by an insistence upon obedience to authority. See Democratic Leadership Style.

Services_Market
the marketing of intangible products, such as hairdressing, cleaning, insurance and travel. ...

another definition in the dictionary:

New_Product_Dev-the creation of new products needed for growth or to replace those in the decline stage of their life-cycle, the stages in the new product development process are commonly listed as idea generation, screening, concept development and testing, the formulation of marketing strategies, business analysis, production, market testing, and commercialisation.

Marketing_Servi-services which are produced or purchased by a marketing organisation for use in the production, pricing, promotion and distribution of products which they themselves market. Services commonly produced or purchased by organisations for use by their own marketing departments include market research, advertising and promotion.

Selective_Reten
the perceptual process in which people subconsciously are most apt to remember information that conf ...

another definition in the dictionary:

Audit-see Marketing Audit.

Brand_Developme-a ratio of brand consumption intensity to population intensity by country, state, city, region, etc.


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