another definition in the dictionary:
ENP-abbrev. Expected Net Profit.
Need_Objection-an objection by a prospective buyer that they have no need for the product offered by a salesperson. See Objections.
Channel_Length
the number of levels of marketing intermediaries used in the channel of distribution. See Direct Marketing Channel, One Level Channel, Two Level Channel, Zero Level Channel.
see also:
Adoption_Rate_D
factors which influence the rate of adoption of a new product. See Communicability, Compatibility, C ...
another definition in the dictionary:
Late_Majority-the large, conservative group in a community slower than all except the 'laggards' to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Innovators, Laggards.
Planned_Obsoles-a tactic by which a manufacturer deliberately seeks to make earlier versions of its product appear undesirable in the eyes of consumers who have purchased them in order to expand the market for later versions by improving the characteristics of later versions or by altering consumers' perceptions of the desirability of the models they have already purchased.
Herzberg_s_Theo
a theory of motivation developed by Henry Herzberg in which satisfiers (factors that cause satisfact ...
another definition in the dictionary:
Idea_Marketing-activities associated with the marketing of a cause or idea. See Broadening Concept.
Customary_Price-the traditional price, the price that consumers expect to pay for a certain product.
Direct_Mail_Adv
advertising direct to end-users by sending catalogues or other sales literature through the post. ...
another definition in the dictionary:
Bottom_Up_Appro-an approach to sales forecasting which takes market conditions rather than the company's objectives as its basis, sometimes referred to as the 'build-up' method. See Top-Down Approach to Sales Forecasting.
Gross_Rating_Po-a ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by frequency. See Frequency, Reach.
Laboratory_Test
see Accelerated Test Marketing. ...
another definition in the dictionary:
Discontinuous_I-entirely new-to-the world products made to perform a function for which no product has existed previously.
Private_Brand-a brand owned by a wholesaler or retailer, also called a private label. See Manufacturer's Brand.
