Marketing Dictionary

another definition in the dictionary:

Missionary_Sell-selling in which the salesperson's role is to inform an individual with the power to influence others to buy a product, rather than to make a direct sale to that person, a missionary salesperson is also known as a Detailer.

Just_In_Time_Pu-see Just-In-Time Inventory System.

Channel_Levels

see Channel Length.



see also:

Researcher_Cont
a form of nonprobability sampling in which the researcher selects the respondents in a marketing res ...

another definition in the dictionary:

DMA-See Designated Marketing Area.

Direct_Mail_Adv-advertising direct to end-users by sending catalogues or other sales literature through the post.

Inventory
finished goods stored in a warehouse. ...

another definition in the dictionary:

Non_Price_Compe-competition in which an element other than price (eg: prestige, convenience, taste etc) is the major means of differentiating the product of one company from that of a rival. See Competitors, Price Competition.

Alternative_Adv-advertising which uses media other than the traditional media, examples of alternative advertising include advertising signs on parking meters and supermarket shopping trolleys, in-store video screens, etc.

Researcher_Cont
a form of nonprobability sampling in which the researcher selects the respondents in a marketing res ...

another definition in the dictionary:

Sampling_Princi-the idea that a small number of randomly chosen units (the sample) of a total population (the universe) will tend to have the same characteristics, and in the same proportion, as the population as a whole.

Percentage_of_S-a method of setting a budget for promotion in which the sum to be expended in a given period is a fixed percentage of the sales income for the previous period.

Hedonists
who habitually seek pleasurable experiences, individuals who, by nature, seek products which provid ...

another definition in the dictionary:

Consumer_Rights-fair entitlements due to consumers when buying from producers and resellers.

Inbound_Telemar-telemarketing in which a company receives telephone orders and enquiries from customers, often, toll free telephone lines are used. See Outbound Telemarketing.

Product_Failure
a product that does not meet management expectations in the marketplace. ...

another definition in the dictionary:

Specialty_Adver-an advertiser's message printed on small items such as diaries, note-pads and key-rings, usually to give away without obligation to prospective customers.

Price_Adjustmen-allowances, discounts, etc. granted by a seller to meet the requirements or circumstances of specific buyers.


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