another definition in the dictionary:
Scrambled_Assor-an assortment strategy in which a reseller decides to carry dissimilar or unrelated lines to generate additional sales, for example, a newsagency might add indoor plants and housewares to its range of newspapers, stationery and books. Also known as Scrambled Merchandising. See Assortment Strategies, Broad Assortment, Deep Assortment, Exclusive Assortment.
Banded_Pack-a consumer sales promotion in which two related product items are banded together and sold at a special price. See Price Packs.
Channel_Mix
the degree of intensivity selected for the distribution of a product. See Exclusive Distribution, Intensive Distribution, Selective Distribution.
see also:
Customer_Panels
see Focus Group. ...
another definition in the dictionary:
Reciprocity-a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing preference to a firm to which it sells. See Reverse Reciprocity.
Curve_Fitting-a method of analysing associative data in which a number of possible curve shapes - straight lines, concave, convex, s-shaped etc - are used with historical data to discover trends or relationships.
Service
an intangible product, any product offering that is essentially intangible. ...
another definition in the dictionary:
Diseconomies_of-see Economies of Scale.
Advertising_Pla-the basic issues or selling points that a company wishes to have included in an advertising campaign.
Controlled_Allo
see Planned Economy, Command System. ...
another definition in the dictionary:
MAANZ-abbrev. Marketing Association of Australia and New Zealand.
Marginal_Profit-the change in the total profit that results from the sale of an additional unit.
Corporate_Missi
the answer to the question 'What business are we in?', the corporate mission statement, with a broad ...
another definition in the dictionary:
Industrial_Mark-the marketing of goods and services to business organisations for use in the manufacture of their products or in the operation of their businesses, also called Business-to-Business Marketing.
AIDCA-acronym for Awareness, Interest, Desire, Conviction, Action, mental states which supposedly lead a potential customer to a buying decision. See Formula Selling.
Integrative_Gro
a strategy for growth in which a firm acquires some other element of the chain of distribution of wh ...
another definition in the dictionary:
Reseller-a middleman, one who buys merchandise to resell it at a profit.
Price_Bundling-a pricing strategy in which various products sold to a customer together are offered at a price less than the sum of the prices of the products sold individually.
