another definition in the dictionary:
FABS-acronym for Features and Benefits Selling.
Loading_Objecti-one of a three possible aims or objectives (with loyalty objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to buy a greater quantity of the product than they would otherwise have done. See Loyalty Objective, Trial Objective.
the degree of intensivity selected for the distribution of a product. See Exclusive Distribution, Intensive Distribution, Selective Distribution.
Routine_Rebuy
see Straight Rebuy. ...
another definition in the dictionary:
Seasonal_Foreca-the adjustment of monthly forecasts based on time series projections of historical data to take account of short-term changes in volume caused by seasonal variations.
Bundling-the practice of offering two or more products or services as a single package at a special price, also referred to as Bundled Pricing. See Unbundling.
Marketing_Consu
independent marketing specialists hired by companies, usually on a short-term contract basis, to adv ...
another definition in the dictionary:
Mummy_Dust-a slang term referring to the ingredients, parts or accessories that manufacturers sometimes add to their products to enhance them, but for which no scientific basis can be found, also referred to as Whiffle Dust.
Researcher_Cont-a form of nonprobability sampling in which the researcher selects the respondents in a marketing research study. It may result in researcher bias.
Buddy_System
an on-the-job sales training method in which an experienced salesperson is responsible for the train ...
another definition in the dictionary:
FAS_Pricing-see Free-alongside-Ship Pricing.
Quantity_Discou-a price reduction made to encourage a purchaser to order a larger quantity than would otherwise have been purchased.
Audience_Qualit
a measure of the kind and quality of the target consumers likely to be exposed to the advertisement. ...
another definition in the dictionary:
Dummy_Media_Veh-a mock-up of a media vehicle (magazine, etc) used to test advertising effectiveness with a representative group of the target market.
Private_Carrier-any form of transport operated by an independent organisation and used for the shipment of goods. See Common Carrier, Contract Carrier
Asset_Turnover
a ratio used to evaluate the profitability of a firm, net sales in a given period are divided by tot ...
another definition in the dictionary:
DAGMAR_approach-an approach to measuring advertising effectiveness in which advertising objectives are turned into specific measurable goals. See DAGMAR.
Selling_Agent-see Agent.