Marketing Dictionary

another definition in the dictionary:

Contract_Carrie-a transportation firm operating exclusively in one industry and contracted to particular firms.

Eighty_Twenty_P-see Pareto's Principle.

Channel_Power

the circumstances - economic or social that allow one channel member to control another. See Channel Captain.



see also:

Distribution_St
see Place Strategy. ...

another definition in the dictionary:

Learning_Proces-the way in which an individual's behaviour changes as a result of previous experiences, the process consists of four basic components - a stimulus or cue which creates a drive, the drive which motivates the individual to make a response, the response or action undertaken by the individual, and reinforcement by means of reward or punishment which determines whether the individual will act in that way again.

Full_Service_Ad-an advertising agency offering a complete range of services including marketing research, media planning, creative design of packaging and advertisements, etc. See Limited-Service Advertising Agency.

Advertising_Goa
a particular communication task to be accomplished with a specific target audience in a given period ...

another definition in the dictionary:

Private_Carrier-any form of transport operated by an independent organisation and used for the shipment of goods. See Common Carrier, Contract Carrier

Account_Executi-see Account Manager.

Import_Quota
a government-imposed limit on the number, quantity or value of a product to be imported, usually to ...

another definition in the dictionary:

Selling_Up-a practice in selling aimed at convincing the customer to buy a higher-priced item than the one originally enquired about.

Product-a bundle of need-satisfying tangible and intangible attributes offered to a buyer by a seller. See Actual Product, Augmented Product, Core Product.

Product_Differe
a strategy which attempts (through innovative design, packaging, positioning, etc.) to make a clear ...

another definition in the dictionary:

Primary_Data-information that is obtained directly from first-hand sources by means of surveys, observation or experimentation. See Secondary Data.

Multiple_Pricin-see Flexible Pricing.


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