another definition in the dictionary:
Inside_Order_Ta-a salesperson who writes up sales orders at a sales counter, or those forwarded to the company by telephone, but is not required to sell persuasively to customers. See Outside Order-Taker.
Free_Form_Prese-a selling approach which does not rely upon any set formula or method. See Formula Approach.
Channel_Strateg
decision-making related to the selection of the most appropriate method of controlling the flow of goods or services from producer to end-user.
see also:
Explanatory_Var
see Experimental Variables. ...
another definition in the dictionary:
Market_Based_Ma-a marketing structure of an organisation in which staff specialists have responsibility for particular markets (rather than for particular products of the organisation), an appropriate structure when the needs of each market served by the firm differ widely. See Market Segmentation Organisation, Product-Based Marketing Organisation.
Information_Ori-an advertising plan or tactic intended to change a brand's image (rather than to maintain it over time) and which relies on the provision of information (rather than imagery and symbolism) to achieve its effect. See Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.
Goals
aims of a broad, long-term nature as opposed to objectives which are more explicit and relate to a s ...
another definition in the dictionary:
Commodity_Produ-a product that cannot be significantly differentiated from competitors' products.
Outdoor_Adverti-advertising by means of posters and signs, stationary or mobile.
Inbound_Telemar
telemarketing in which a company receives telephone orders and enquiries from customers, often, toll ...
another definition in the dictionary:
Sales_Quota-a sales assignment, goal or target set for a salesperson in a given accounting period, commonly used types of sales quotas are dollar volume quotas, unit volume quotas, gross margin quotas, net profit quotas and activity quotas.
Brand_Map-see Perceptual Mapping.
Manufacturers_A
an agent or representative used by manufacturers to supplement or even replace their own sales staff ...
another definition in the dictionary:
Agricultural_Su-a product that is manufactured from farm produce but which is a substitute for a more traditional farm commodity. For example, soy-protein steaks are a substitute for beef steaks.
Relative_Market-the size of a company's share of the market compared to that of competitors.
Geographic_Segm
the division of a total, heterogeneous market into relatively homogeneous groups on the basis of are ...
another definition in the dictionary:
Learning_Proces-the way in which an individual's behaviour changes as a result of previous experiences, the process consists of four basic components - a stimulus or cue which creates a drive, the drive which motivates the individual to make a response, the response or action undertaken by the individual, and reinforcement by means of reward or punishment which determines whether the individual will act in that way again.
Competitive_Ana-the assessment of the strengths and weaknesses of competing firms.
