another definition in the dictionary:
Mental_States_A-see Formula Approach.
Business_Plan-a blueprint for building a company, containing a definition of the company's mission, identified opportunities, objectives, strategies and action plans and control and evaluation measures.
Channel_System
a method of linking customers and intermediaries by means of an integrated communication network, providing instant ordering, better cost analysis, better inventory control, etc.
see also:
Floor_Price
see Price Floor. ...
another definition in the dictionary:
Contract_Manufa-the production and marketing by agreement of a company's product by an overseas firm.
Consumer_Attitu-see Attitudes.
Niche
see Market Niche ...
another definition in the dictionary:
No_Need_Objecti-an objection raised by a prospective buyer on the ground that the product offered by a salesperson is not needed.
Australian_Asso-an association representing the interests of large marketing companies in the advertising industry.
Sales_Contests
sales promotions aimed at members of a company's sales force, sales contests are competitions design ...
another definition in the dictionary:
Incremental_Cos-an approach in which the price of all additional units produced after the fixed costs of production have been met are based on variable cost rather than on total cost.
Fake_Interview-a job interview held when a company advertises a non-existent position in its firm hoping to attract personnel from competing firms, the aim of this unethical tactic is usually, to obtain competitive information.
Reinforcement
the reward or punishment delivered by a particular response to a stimulus. ...
another definition in the dictionary:
Custom_Publishi-the publishing of a magazine by an organisation wishing to strengthen its bonds with its customers and to exercise greater control over the editorial environment in which its advertisements appear, a custom published magazine will usually carry outside advertisements as well in order to defray the cost of the launch and lend an air of legitimacy. Jenny Craig International, Mary Kay Cosmetics, the Benetton Group and IBM Corp. have all launched magazines.
Customised_Mark-in international marketing, a marketing program uniquely designed for a particular country. See Complete Segmentation, Custom Marketing, Disaggregated Market, Market Atomisation Strategy.
NAM_Teams
see National Account Marketing ...
another definition in the dictionary:
Multiple_Public-a term used in non-profit marketing in reference to the fact that non-profit organisations must market themselves to their donors as well as to their clients, each target requires a different marketing approach.
Copy_Testing-the pre-testing of advertising copy for print advertisements, usually by giving respondents a portfolio of dummy advertisements in a magazine format and asking them to recall copy points, or the post-testing of advertising copy, usually by asking respondents to look through an actual magazine and then comment on advertisements they remember.
