Marketing Dictionary

another definition in the dictionary:

Fringe_Benefits-benefits enjoyed by employees as part of a total remuneration or compensation package, fringe benefits are subject to taxation in Australia.

Product_Adverti-advertising in which a company promotes a particular good or service.

Channel_System

a method of linking customers and intermediaries by means of an integrated communication network, providing instant ordering, better cost analysis, better inventory control, etc.



see also:

Market_Potentia
the size or value in dollars of a total market should all those who profess a level of interest in a ...

another definition in the dictionary:

Business_Plan-a blueprint for building a company, containing a definition of the company's mission, identified opportunities, objectives, strategies and action plans and control and evaluation measures.

Reciprocity-a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing preference to a firm to which it sells. See Reverse Reciprocity.

AIM
abbrev. Australian Institute of Management. ...

another definition in the dictionary:

Dealer_Listing-the namimg in a product advertisement of certain retailers who have stocks, the naming of dealers is done as a convenience to consumers and to encourage the retailers to carry higher stock levels. Also referred to as Tagging.

Predatory_Prici-a pricing practice by which a company hopes to inhibit or eliminate competition by charging lower than normal prices for its products in certain geographic regions.

Sales_Tasks
the job activities carried out by salespeople, these may include direct selling tasks (making produc ...

another definition in the dictionary:

Complexity-the degree of difficulty which a purchaser of a new product has in understanding it, a major determinant of the rate of new product adoption. See Adoption Rate Determinants.

Retail_Buyer-an individual employed by a retailer primarily to buy merchandise for resale through the store.

Primary_Data
information that is obtained directly from first-hand sources by means of surveys, observation or ex ...

another definition in the dictionary:

Audience_Tune_O-a phenomenon which occurs when relatively large groups of a radio or TV audience drop concentration, or stop listening altogether, for a period, audience tune-out may result from high clutter levels of commercial advertising or station or channel promotions in the non-programming time. See Clutter, Clutter Level.

National_Market-a marketing manager with the responsibility for the nation-wide operations of a marketing division.

Customised_Mark
in international marketing, a marketing program uniquely designed for a particular country. See Comp ...

another definition in the dictionary:

Marketing_Perfo-see Marketing Audit.

Prototype_Testi-the trialling of a sample of a newly developed product on selection of customers from the target market .


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