Marketing Dictionary

another definition in the dictionary:

Order_Cycle_Tim-the time between placement of the order by the customer and the receipt of the merchandise.

People_Based_Se-services in which people, rather than equipment or machinery, play the major role in delivery, for example, people play the major role in the delivery of financial planning services. See Equipment-Based Services.

Chlorofluorocar

chemical substances believed to deplete the protective ozone layer of the earth's upper atmosphere, used until recently in refrigerants and in numerous aerosol products.



see also:

Hold_Strategy
a course of action appropriate for a product (usually in the decline stage of its life cycle) in whi ...

another definition in the dictionary:

Foothold_Firm-see Market Nicher.

Industrial_Mark-the marketing of goods and services to business organisations for use in the manufacture of their products or in the operation of their businesses, also called Business-to-Business Marketing.

Market_Developm
a strategy by which a company seeks growth by taking its existing products into new markets. ...

another definition in the dictionary:

Media_Mix-the combination of media types used to carry the advertiser's message.

Seasonal_Stock-inventory additional to expected needs kept in case of an unusually heavy seasonal demand or for promotional campaigns, also referred to as Promotional Stock.

Make_or_Buy_Dec
a choice sometimes faced by a manufacturing company when considering the acquisition of a new produc ...

another definition in the dictionary:

Commodity_Rate-a rate which is applied in any situation where freight is product specific rather than based on volume or weight, also called a Special Rate.

Profit_and_Loss-an accounting statement showing income, expenditure and profit over a given period.

Federation_of_A
an association of Australian commercial radio stations responsible for the control of radio advertis ...

another definition in the dictionary:

Canned_Approach-see Stimulus-Response Approach.

Sales_Tasks-the job activities carried out by salespeople, these may include direct selling tasks (making product presentations to prospective buyers, etc), indirect selling tasks (mailing sales literature to new and prospective accounts, etc) and non-selling tasks (attending sales meetings, writing call reports, etc).

Brand_Monopoly
a circumstance in which a particular brand dominates a market. ...

another definition in the dictionary:

Penetrated_Mark-the individuals or organisations in a particular market who have already purchased the product.

Brand-a name, sign, symbol or design, or some combination of these, used to identify a product and to differentiate it from competitors' products.


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