another definition in the dictionary:
Adopter_Categor-the ranking into which adopters of a new product fall according to their willingness and speed to embrace a new product, adopter categories are normally listed as innovators, early adopters, early majority, late majority and laggards. See Diffusion of Innovation.
Ideal_Brand_Mod-a model used to study consumer evaluation of alternative products, the consumer compares actual brands comparing them to a hypothetical ideal brand. Among other models used for the purpose are the expectancy-value model, conjunctive model, disjunctive model, lexicographic model, and determinance model.
Choice_Set
the final set of brands from which a consumer makes a purchase choice after some brands in the awareness set have been considered and rejected. See Awareness Set.
see also:
Sales_Analysis
the break-down of sales figures by region, product, customer, market, etc. for a given period as a c ...
another definition in the dictionary:
Publics-the various groups in a society which can influence or bring pressure to bear upon a firm's decision making and have an impact upon its marketing performance, these groups include the financial public, media public, government public, citizen action public, local public, general public and international public.
Product_Develop
a growth strategy in which the firm develops new products for existing markets. ...
another definition in the dictionary:
Commercialisati-the final stage of the new product development process in which the decision is made to put the new product into full scale production and to launch it. See New Product Development, Product Launch.
Agribusiness-the marketing of food and fibre products.
Corporate_Verti
a system of distribution channel organisation in which the orderly flow of products from producer to ...
another definition in the dictionary:
Average_Total_C-a measure of cost control, calculated by dividing the total cost of the goods produced by the number of units sold.
Open_Dating-an aspect of labelling in which certain products are required, either by law or under voluntary industry codes, to be marked with a 'use-by' date to indicate their expected shelf life, also called Date Stamping.
Sales_Tactics
the planned day-to-day activities of the sales team when implementing the strategies it hopes will a ...
another definition in the dictionary:
Entry_Barrier-see Market Entry Barrier.
Base_Point_Pric-a pricing method in which customers are charged freight costs from a base point, the base-point may be chosen arbitrarily, but the location of one of the company's manufacturing plants is commonly used. Also called Basing-Point Pricing. See Delivered Pricing, Phantom Freight.
Free_Associatio
a method of collecting qualitative marketing research data in which respondents are asked to supply ...
another definition in the dictionary:
Data-facts or information gathered in a marketing research study. See Primary Research, Secondary Research.
Rational_Appeal-advertising messages, usually product-feature based, in which advertisers attempt to achieve their objectives by appeals to logic and reason rather than to the emotions. See Emotional Appeals in Advertising.
