another definition in the dictionary:
Product_Line_Ex-adding depth to an existing product line by introducing new products in the same product category, product line extensions give customers greater choice and help to protect the firm from a flanking attack by a competitor. See Product Line, Product Line Depth, Product Line Stretching.
Marketing_Servi-independent companies providing assistance to firms in getting products to their target markets, they include marketing research agencies, advertising agencies, sales promotions specialists, marketing consultants, etc.
the final set of brands from which a consumer makes a purchase choice after some brands in the awareness set have been considered and rejected. See Awareness Set.
Order_Processin
all of the activities related to filling a customer's order - checking the order, prices, terms, cus ...
another definition in the dictionary:
Local_Buy-the buying of media (print, newspapers, television, radio and outdoor advertising) serving a local region only.
Aversive_Factor-qualities about people that turn others against them and may prevent the development of successful working relationships.
Marketing_Plann
a systematic approach to the achievement of marketing goals. Steps in the process include situation ...
another definition in the dictionary:
No_Need_Objecti-an objection raised by a prospective buyer on the ground that the product offered by a salesperson is not needed.
Manipulative_Se-selling practices in which the salesperson attempts to overwhelm the prospective buyer, high-pressure methods. See Non-Manipulative Techniques.
Mail_Order_Whol
wholesalers who use catalogues to sell to retailers too small for full-service wholesalers to serve ...
another definition in the dictionary:
Brand_Power-the force a particular brand has to dominate its category through the magnitude of its recognition.
Media_Plan-a blueprint for a firm's advertising, giving details of the media mix, the specific media vehicles and the media schedule.
Money_Based_Com
other organisations offering products on which a company's potential customers might spend their mon ...
another definition in the dictionary:
Intraorganisati-an organisation's internal environment, the forces arising from the organisation's formal structure and from interactions with employees which affect the marketing operations.
Boredom_Avoidan-a term used to describe an approach to new product introduction or product differentiation, that is, a new variety of a product may be introduced merely to give consumers more choice, useful when the cost of introducing a new product is low.
Assertiveness
the human characteristic or quality which determines the degree to which individuals are directive a ...
another definition in the dictionary:
Limited_Service-a wholesaler providing less than the full range of services of some other wholesalers but attempting to compensate for this by offering lower prices. See Full-Service Wholesaler.
Demand-a measure of those in a market who wish to buy a product and can afford to do so.