another definition in the dictionary:
Adoption_Rate_D-factors which influence the rate of adoption of a new product. See Communicability, Compatibility, Complexity, Divisibility, Relative Advantage.
Full_Line_Depar-a department store which offers many different lines of products, including clothing, sporting goods, food, furniture, electrical goods, etc., and many diffrent services, including wrapping, delivery and credit. See Limited-Line Department Store.
one of the several types of public which may influence an organisation's decision-making, a group within a community which may exert pressure on an organisation to act in a certain way, pressure groups. See Pressure Group, Publics.
Fluctuating_Dem
demand in the industrial sector which rises and falls sharply in response to changing economic condi ...
another definition in the dictionary:
Audimeter-an electronic device to record which particular television channel is tuned to by a household, marketing research firms use audimeters attached to a sample of TV sets to measure national exposure to TV advertisements, commonly referred to as a 'peoplemeter' or 'black box'. See Advertising Effectiveness.
Generic_Competi-products which are all different in type but are capable of satisfying the same basic want of the prospective purchaser. For example, the consumer may want to buy some new kitchen appliances but must choose between a dishwasher, a refrigerator and a microwave oven.
Advertising_Goa
a particular communication task to be accomplished with a specific target audience in a given period ...
another definition in the dictionary:
Niche_Marketing-see Concentrated Marketing
Product_Line_Br-a brand name applied to several products within a product line. See Product Line, Individual Brand Name, Family Brand, Corporate Branding.
Halo_Effect
the transfer of goodwill from one product in a company's line to another, the attribution, by associ ...
another definition in the dictionary:
Deceptive_Adver-advertising intended to deceive consumers with false or misleading claims.
Proactive_Marke-marketing activites which anticipate competitive action and attempt to forestall it, offensive strategies. See Reactive Marketing Strategies.
Market_Speciali
see Market Nicher. ...
another definition in the dictionary:
Non_probability-a sample in which the chance of an individual within the total population being chosen is not known.
Driver_(Social_-one of the four social styles (with Amiable, Analytical and Expressive) commonly used to classify salespeople and their customers, Drivers are characterised by high assertiveness and low responsiveness. See Social Style, Amiable, Analytical, Expressive.
Pressure_Group
any group of individuals who work together to exert an influence upon the decision-making of a compa ...
another definition in the dictionary:
Pass_Up_Method-handling a buyer's objection by attempting to ignore or 'pass off' the buyer's objection, especially if there is reason to believe that the objection is not made seriously and does not warrant a response. See Objections.
Account_Manager-a sales representative responsible for a major customer account or group of major accounts, also referred to as an account executive.