Marketing Dictionary

another definition in the dictionary:

Media_Council_o-a body which represents the interests of advertisers, advertising agencies and the media.

Generic_Product-unbranded products identified only by product category.

Citizen_Action_

one of the several types of public which may influence an organisation's decision-making, a group within a community which may exert pressure on an organisation to act in a certain way, pressure groups. See Pressure Group, Publics.



see also:

Price_Discrimin
a pricing strategy, generally illegal, in which a seller charges different prices to marketing inter ...

another definition in the dictionary:

Paretopoly-a market situation in which there are a few large sellers and many smaller ones.

Buyer_s_Market-a market in which there is an abundance of a particular good or service for sale.

Accessory_Equip
goods and materials purchased by organisations for use in production, administrative, clerical or ma ...

another definition in the dictionary:

DPI-abbrev. Disposable Personal Income.

Emotional_Close-a closing technique in which the salesperson attempts to get a favourable response from a buyer by appealing to his or her fear, pride or similar emotion. See Close.

Industrial_Buye
the study of the motives and actions of, and the influences upon, industrial buyers while engaged in ...

another definition in the dictionary:

Sliding_Commiss-a compensation method in which salespeople are paid commissions at a changing rate depending on the quantity sold. See Progressive Commission, Regressive Commission.

Geographic_Vari-area or regional differences used to segment a market.

Purchasing_Offi
an individual within an organisation responsible for purchasing the goods and services it requires. ...

another definition in the dictionary:

Price_Ceiling-A price, usually imposed by law, above which market prices are not permitted to rise, also called a Ceiling Price. See Price Floor.

Private_Brand-a brand owned by a wholesaler or retailer, also called a private label. See Manufacturer's Brand.

Drive
a motivating force or need sufficiently strong to impel a person to seek its satisfaction. See Learn ...

another definition in the dictionary:

Registered_Desi-a form of legal protection against the copying by a competitor of the external appearance of a product.

Captioned_Photo-a photograph with a brief description of its contents, frequently issued by public relations personnel with news releases or feature articles.


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