another definition in the dictionary:
Mail_Order_Sell-a system of retailing in which customers order merchandise, usually from a catalogue, by mail, the goods are shipped direct to the customer's home.
Horizontal_Pric-the practice, usually unlawful, of sellers of different brands of the same product making agreements to charge the same price to consumers. See Collusion, Price Fixing, Vertical Price Fixing.
print media advertising in which similar goods and services are grouped together in categories under appropriate headings.
Narrowcasting
a term used in reference to cable television in the U.S., where cable TV stations, with specialised ...
another definition in the dictionary:
Marketing_Ethic-the standards or moral principles governing the marketing profession.
Market_Potentia-the size or value in dollars of a total market should all those who profess a level of interest in a product, and can afford to buy, purchase it.
Chlorofluorocar
chemical substances believed to deplete the protective ozone layer of the earth's upper atmosphere, ...
another definition in the dictionary:
Historical_Anal-an approach to sales forecasting in which the past sales results of a similar product are used to predict the likely sales of a similar new product.
Persuasive_Adve-advertising intended to persuade (rather than to inform or remind).
Depth_Interview
a qualitative marketing research approach in which interviews are conducted by a trained moderator w ...
another definition in the dictionary:
Directories_-classified lists of names and adresses of individuals and organisations used in selling for prospecting for new accounts and in marketing research as sources of secondary data.
Institutional_M-a market consisting of schools, universities, hospitals, charities, clubs and similar organisations which buy goods and services for use in the production of their own goods and services.
District_Sales_
a sales manager with responsibility for the sales activities within a particular region or district. ...
another definition in the dictionary:
Market-all the buyers and potential buyers of a product who profess some level of interest in it and who can afford it.
Megamarketing-a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment (governments, the media, pressure groups, etc) as well as the marketing variables, Kotler suggests that two more Ps must be added to the marketing mix - public relations and power.
Kickback
a bribe or illegal payment offered to an organisational buyer in order to obtain the business, commo ...
another definition in the dictionary:
Elasticity_of_D-a measure of the degree to which any change in the price of a product will affect the demand for it. See Inelasticity of Demand.
Opportunity_Cos-the value of the benefit forfeited by choosing one alternative over another.