another definition in the dictionary:
Eye_Pupil_Dilat-a physiological method of objectively pre-testing advertisements in which involuntary eye pupil dilation is used to measure the level of interest shown by a particular consumer.
Consumerism-a social movement intended to safeguard the rights of consumers.
Classified_Adve
print media advertising in which similar goods and services are grouped together in categories under appropriate headings.
see also:
Skimming
see Market Skimming Pricing. ...
another definition in the dictionary:
Learning_Proces-the way in which an individual's behaviour changes as a result of previous experiences, the process consists of four basic components - a stimulus or cue which creates a drive, the drive which motivates the individual to make a response, the response or action undertaken by the individual, and reinforcement by means of reward or punishment which determines whether the individual will act in that way again.
Advantage_Matri-see Boston Consulting Group Advantage Matrix.
Specialty_Goods
consumer goods for which the customer has strong preference and is prepared to search for extensivel ...
another definition in the dictionary:
ASCC-abbrev. Australian Standard Commodity Classification.
Macrosegmentati-the division of a market into broadly defined groups, each with its particular needs and wants, prior to further division or segmentation on the basis of more narrowly defined needs and wants. See Market Segmentation, Microsegmentation.
Price_Leader
a firm whose prices set a lead for other firms in the industry to follow. ...
another definition in the dictionary:
Market_Minimum-the level of sales that a firm can expect to achieve in a market without promotional effort of any kind.
Buying_Allowanc-a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc. purchased during the period of the promotion. See Allowances.
Assumptive_Clos
a closing technique in which a salesperson simply assumes that the purchaser has agreed to buy the p ...
another definition in the dictionary:
Integrative_Gro-a strategy for growth in which a firm acquires some other element of the chain of distribution of which it is a member. See Backward Integration, Forward Integration, Horizontal Integration.
Product_Testing-exposing consumers to a new product, in final or prototype form, so that they might compare it to their usual brand and rate it, the results of product testing will indicate to the company whether further evaluation of the product in test markets is desirable. See Concept Development and Testing, New Product Development.
Intangible_Prod
the unobservable characteristics which a physical good possesses, such as style, quality, strength, ...
another definition in the dictionary:
Specialty_Distr-a distributor that concentrates on one product line but carries a deep assortment within the line.
Exclusive_Distr-restricting the availability of a product to one particular outlet. See Distribution Intensity, Intensive Distribution, Selective Distribution.
