another definition in the dictionary:
Purchasing_Perf-the establishment of criteria by which the performance of purchasing officers can be assessed and of incentive systems so that good purchasing can be rewarded.
Conjunctive_Mod-the idea that consumers establish minimum attribute levels which acceptable brands must possess, when about to make a purchase, they will consider only those brands that exhibit a conjunction of all the minimum requirements. Other models of brand evaluation include the expectancy-value model, ideal brand model, disjunctive model, lexicographic model and determinance model.
Clincher
an additional inducement offered to a potential buyer by a salesperson in order to close a sale, inducements might include price discounts, rebates, extended credit, reduced delivery charges, etc.
see also:
Desk_to_Desk_Di
a form of business-to-business selling in which firms purchase and use computer databases to locate ...
another definition in the dictionary:
Advertising_Med-see Advertising Media.
Payback_Period-the time taken for a new product to recover its investment cost and to generate profits, used as a measure of performance for new products.
Odd_Even_Pricin
see Odd Pricing. ...
another definition in the dictionary:
Eye_Pupil_Dilat-a physiological method of objectively pre-testing advertisements in which involuntary eye pupil dilation is used to measure the level of interest shown by a particular consumer.
Celebrity_Endor-see Celebrity Testimonials.
Activity_Report
reports requiring salespeople to provide details (such as number of calls made, new accounts opened, ...
another definition in the dictionary:
Differential_Ad-the element or factor in a firm's product or strategy which makes it superior to that of a competitor.
GRP-See Gross Rating Points.
Need_Directed_C
one of three broad groups of consumers (with outer-directed consumers and inner-directed consumers) ...
another definition in the dictionary:
Line_Retrenchme-see Product Line Retrenchment.
Aseptic_Packagi-a packaging method developed in Sweden in the 1950s, made of paper, foil and plastic aseptic packaging keeps foods bacteria-free for months without refrigeration. See Packaging, Primary Packaging, Secondary Packaging, Shipping Packaging.
Budget_Determin
see Advertising Budget Determination. ...
another definition in the dictionary:
Press_Conferenc-a meeting to which media personnel are invited by a government body, organisation or company seeking to make a public announcement, usually to gain favourable publicity or to offset some negative reaction.
Advantage-see Competitive Advantage.
