Marketing Dictionary

another definition in the dictionary:

Decision_Tree-a decision-making tool in which alternative options are portrayed graphically as branches on a tree, also referred to as a Decision Flow Diagram.

Price_Competiti-a competitive situation in which price is used as the major means of differentiating the product of one firm from that of a rival. See Non-price Competition.

Clincher

an additional inducement offered to a potential buyer by a salesperson in order to close a sale, inducements might include price discounts, rebates, extended credit, reduced delivery charges, etc.



see also:

Ansoff_Matrix
a tool, devised by Igor Ansoff, to provide a logical framework for the understanding and development ...

another definition in the dictionary:

Free_Form_Prese-a selling approach which does not rely upon any set formula or method. See Formula Approach.

Cues-an environmental entity (advertisement, sign, store display, etc) which results in a specific response to satisfy a drive. See Learning.

Drummers
a nineteenth century term of American origin for a travelling salesperson. ...

another definition in the dictionary:

Demographic_Var-see Demographic Characteristics.

Payback_Period-the time taken for a new product to recover its investment cost and to generate profits, used as a measure of performance for new products.

Primary_Data
information that is obtained directly from first-hand sources by means of surveys, observation or ex ...

another definition in the dictionary:

Person_Marketin-marketing activity aimed at creating target market awareness, and a favourable opinion, of a particular person.

Credit-the allowance of time in which to pay for a purchase. See Consumer Credit.

Sales_Itinerary
a written schedule of planned sales calls, specifying the date, location and objective of each call. ...

another definition in the dictionary:

Selling_Agent-see Agent.

Forecasting-predicting future variables, such as the level of sales in a given period, the environmental factors that will influence the firm's performance, etc.

Marketing_Depar
a division within a company with responsibility for the planning and co-ordination of all marketing ...

another definition in the dictionary:

In_Suppliers-suppliers who are already well known to an organisation and from whom they will purchase with confidence. See Out-Suppliers.


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