another definition in the dictionary:
Deep_Assortment-an assortment strategy in which a reseller decides to carry many variants of each product in the range. See Assortment Strategies, Broad Assortment, Exclusive Assortment, Scrambled Assortment.
Niche-see Market Niche
the critical stage in the selling process when the salesperson attempts to obtain the buyer's commitment to the purchase.
Discriminatory_
see Differential Pricing. ...
another definition in the dictionary:
Compensation_Sy-schemes for remunerating salespeople for tasks performed, commonly used systems include straight salary, straight commission, and a combination of salary and incentives.
Allowances-amounts deducted from an invoice in return for prompt payment, large quantity purchase, special promotions etc of goods and services supplied. See Discount.
RPM
abbrev. Resale Price Maintenance. ...
another definition in the dictionary:
Cannibalisation-the loss of sales of an existing product to a new offering in the product line. See Planned Cannibalisation, Unplanned Cannibalisation.
Fad-a product, especially a fashion, that comes quickly to the attention of an eager public, achieves peak sales in a relatively short time, and rapidly declines in popularity, that is, a popular product with a particularly short life cycle. See Fashion.
Elasticity_of_D
a measure of the degree to which any change in the price of a product will affect the demand for it. ...
another definition in the dictionary:
Gross_Rating_Po-a ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by frequency. See Frequency, Reach.
Advertising_Pla-the steps or stages taken in planning an advertising campaign, the steps include identifying the target market, establishing the advertising objectives, developing the advertising budget, developing the advertising strategies, selecting the appropriate media, and evaluating the advertising effectiveness.
Return_on_Equit
a measure of a firm's profitability, profit achieved in a given period is expressed as a percentage ...
another definition in the dictionary:
Promotional_Str-the element of a firm's decision-making concerned with choosing the most appropriate mix of advertising, sales promotion, personal selling and publicity for communication with its target market.
Modes_of_Transp-the range of methods available for the shipment of goods - air, rail, road, sea, pipeline, etc.
Penetration_Pri
see Market Penetration Pricing. ...
another definition in the dictionary:
Brand-a name, sign, symbol or design, or some combination of these, used to identify a product and to differentiate it from competitors' products.
New_To_The_Worl-products which serve a purpose for which no product has previously existed. See New Products.