another definition in the dictionary:
KISS_Principle-acronym for 'Keep It Simple and Straightforward'
Reinforcement-the reward or punishment delivered by a particular response to a stimulus.
Close
the critical stage in the selling process when the salesperson attempts to obtain the buyer's commitment to the purchase.
see also:
Cues
an environmental entity (advertisement, sign, store display, etc) which results in a specific respon ...
another definition in the dictionary:
Accountants_Mar-a term sometimes used to describe an approach to marketing characterised by an emphasis on short-term sales results rather than on long-term survival and growth, and by a lack of innovation.
Open_to_Buy-the money that a reseller has available to spend on stock purchasing at any given time.
Adaptivising
a planning philosophy implying a firm's intention to continue to maintain, and expand, its present o ...
another definition in the dictionary:
Demand_Pull_App-developing new products on the basis of market demand rather than on that of company-generated ideas. See Product-Push Approach.
Comparison_Pric-a pricing method in which the price for a new product is set by comparing the benefits it offers to those of other products in the same category.
Starch_Readersh
a technique for post-testing advertising effectiveness devised in 1923 by Daniel Starch, at that tim ...
another definition in the dictionary:
DPI-abbrev. Disposable Personal Income.
Sales_Party-a form of non-store retailing in which a manufacturer's products are displayed, for group selling, at an in-home party.
Culture
the basic beliefs and values cherished by a society as a whole and handed down from one generation t ...
another definition in the dictionary:
Puppy_Dog_Close-a closing technique in which a salesperson urges an indecisive prospect to 'take it home, play with it overnight', believing that once the product is in the customer's keeping he or she will be unwilling to part with it.
Discretionary_I-the balance of a person's income which is available for spending after payment of the basic necessities of life and fixed commitments such as mortgage, rent and rates. See Disposable Income.
Product_Develop
a growth strategy in which the firm develops new products for existing markets. ...
another definition in the dictionary:
Phantom_Freight-a freight charge imposed upon a customer in excess of the true freight cost incurred by the supplier. For example, in the base-point pricing approach, a local customer will be charged a phantom freight when the freight charge is calculated from an arbitrarily-chosen, possibly distant, central point. See Base-Point Pricing.
Safety_Stock-a level of stock over and above expected requirements held in inventory as a precaution against unusually heavy demand, delays in supply, etc.
