another definition in the dictionary:
Available_Marke-that part of the total market which professes an interest in a product, can afford to purchase it, and is not prevented by access barriers from reaching it. See Access Barriers, Market Entry Barriers.
Profit_Sharing-a compensation system in which employees are awarded a share of the company's profits to encourage increased productivity.
Closed_End_Ques
a question which allows a respondent to choose an answer from a given list. See Open-End Question.
see also:
Captive_Product
a product made specifically to be used with another, such as a refill with a ball-point pen, a blade ...
another definition in the dictionary:
Informational_I-one of three types of influence (with comparative influence and normative influence) exerted on consumers by reference groups, informational influence occurs when the group is the source of information about products and brands. See Reference Groups, Comparative Influence, Normative Influence.
Installations-a classification of industrial goods which includes land, buildings and major equipment.
Channel_Mix
the degree of intensivity selected for the distribution of a product. See Exclusive Distribution, In ...
another definition in the dictionary:
Service-an intangible product, any product offering that is essentially intangible.
Price_Elasticit-buyers' sensitivity to price, measured by the percentage change in quantity demanded that results from a percentage change in price. See Price Inelasticity.
Macrosegmentati
the division of a market into broadly defined groups, each with its particular needs and wants, prio ...
another definition in the dictionary:
Continuity-the scheduling of media exposures of a particular advertisement or campaign evenly within a given period. See Flighting, Pulsing.
Odd_Pricing-pricing so that all prices end in an odd number, as in $7.95, $19.95, sometimes referred to as Odd-Even Pricing. See Psychological Pricing.
Product_Push_Ap
an approach to the generation of new product ideas in which a company's strengths rather than market ...
another definition in the dictionary:
Progressive_Com-a sales commission system in which the commission rate increases as the salesperson sells more goods. See Regressive Commission.
Megamarketing-a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment (governments, the media, pressure groups, etc) as well as the marketing variables, Kotler suggests that two more Ps must be added to the marketing mix - public relations and power.
Buyer_Intention
a method of predicting future demand for a product by asking potential buyers for their likely requi ...
another definition in the dictionary:
Missionary_Sell-selling in which the salesperson's role is to inform an individual with the power to influence others to buy a product, rather than to make a direct sale to that person, a missionary salesperson is also known as a Detailer.
Aftermarket-the market for parts and supplies for machines, equipment, etc after they have been purchased.
