Marketing Dictionary

another definition in the dictionary:

Predatory_Prici-a pricing practice by which a company hopes to inhibit or eliminate competition by charging lower than normal prices for its products in certain geographic regions.

Product_Line_Fe-a strategy in which certain items in a product line are given special promotional attention, either to boost interest (at the lower end of the line) or image (at the upper end). See Product Line.

Closed_End_Ques

a question which allows a respondent to choose an answer from a given list. See Open-End Question.



see also:

Piggybacking
a low-cost market entry tactic in which manufacturers of products arrange for manufacturers of compl ...

another definition in the dictionary:

Brand_Authorisa-the obtaining of distribution and display, usually of a consumer packaged good, through a retail outlet.

Customer_Retent-maintaining the existing customer base by establishing good relations with all who buy the company's product.

Front_of_Counte
the prime and most sought after position for impulse goods. Hence, front-of-counter (or FOC) display ...

another definition in the dictionary:

Corporate_Missi-the answer to the question 'What business are we in?', the corporate mission statement, with a broad focus and a customer orientation, provides management with a sense of purpose.

Category_Manage-an individual responsible for the marketing strategies of all the brands in a product line, also referred to as a Product Line Manager.

Inner_Directed_
one of three broad groups of consumers (with Need-Directed Consumers and Outer-Directed consumers) i ...

another definition in the dictionary:

Public_Relation-the relationship which exists between an organisation and its several publics, efforts to influence this relationship by obtaining favourable publicity.

Promotional_Bud-the sum allocated in a particular accounting period for expenditure on promotion.

Customer_Traini
training in the proper and efficient use of equipment given by a vendor to its customer's employees, ...

another definition in the dictionary:

Pulsing-scheduling advertising campaigns in fairly regular bursts followed by periods of relative or complete inactivity. See Continuity, Flighting.

Action_Program-a detailed plan showing how major marketing tasks will be managed and implemented, who will do them, and when, also called an Action Plan.

General_Electri
a portfolio analysis and planning grid developed by General Electric, it uses a two-dimensional matr ...

another definition in the dictionary:

Emotional_Close-a closing technique in which the salesperson attempts to get a favourable response from a buyer by appealing to his or her fear, pride or similar emotion. See Close.

Gross_Profit-the amount left when selling costs and operating expenses are deducted from total revenue, also called Gross Margin.


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