another definition in the dictionary:
Marketing_Datab-data brought into an organisation through marketing research projects or a marketing information system and used as an aid to decision making. See Database Marketing.
Brand_Image-the feelings, moods, emotions and connotations evoked by a brand.
a sales promotion which is available only to a specific, high-potential target, for example, a bank might wish to target graduating university students and send coupons to them by mail. See Open Promotion.
Follow_the_Lead
decisions and actions taken by a firm which chooses to follow the market leader as an alternative to ...
another definition in the dictionary:
Audience_Qualit-a measure of the kind and quality of the target consumers likely to be exposed to the advertisement.
Price-the value agreed upon by the buyer and the seller in an exchange, one of the four controllable variables (with product, promotion and place) of the marketing mix. See Marketing Mix.
Market_Segment
a group or sector within a heterogeneous market consisting of consumers or organisations with relati ...
another definition in the dictionary:
Atmospherics-the combination of store decor, physical characteristics and amenities provided by a retailer to develop a particular image and attract customers.
Market_Attracti-the degree to which a market offers opportunities to an organisation, taking into account the market size and growth rate and the level of competition and other constraints.
Conjoint_Analys
a statistical technique used to determine the optimal combination of variables. ...
another definition in the dictionary:
Shelf_Life-the period of time in which a product can remain on display in a retail store before the expiration of its 'use by' date. -
Account_Objecti-the specific aims and sales goals to be achieved within a specified period by a salesperson for an account for which he or she is responsible.
Sociocultural_E
that part of the firm's external marketing environment in which social or cultural changes (that is, ...
another definition in the dictionary:
Extension_Appro-an approach to global pricing in which a firm sets the same price for its product around the world and expects purchases to pay whatever additional freight and import costs apply. See Adaptation Approach to Pricing, Geocentric Approach to Pricing.
Green_Marketing-the marketing of 'environmentally friendly' products, marketing which takes into account environmental issues such as wastefulness of the earth's resources, pollution, the release of toxins into the atmosphere, etc.
Controlled_Allo
see Planned Economy, Command System. ...
another definition in the dictionary:
Limited_Decisio-see Limited Problem Solving.
Promotion_Manag-an individual within an organisation responsible for promotional activities and campaigns.