another definition in the dictionary:
ROI-abbrev. Return on Investment.
Accelerated_Tes-market testing of consumer goods using a simulated store technique rather than an actual test market, also referred to as Laboratory Test Markets and Purchase Laboratories.
Closed_Promotio
a sales promotion which is available only to a specific, high-potential target, for example, a bank might wish to target graduating university students and send coupons to them by mail. See Open Promotion.
see also:
Drive
a motivating force or need sufficiently strong to impel a person to seek its satisfaction. See Learn ...
another definition in the dictionary:
Logistics-activities involved with the orderly and timely acquisition and transportation of materials required for production, and with the storage, handling and despatch of finished goods to customers.
Measurability-one of the four major requirements (with actionability, accessibility and substantiality) for useful market segmentation, Measurability, sometimes referred to as Identifiability, expresses the notion that the size and purchasing power of the segment must be able to be measured. See Accessibility, Actionability, Substantiality.
Response_Time
the time taken by a firm to answer a customer inquiry about the status of an order. ...
another definition in the dictionary:
Contract_Law-the body of law relating to contracts.
Regional_Brands-manufacturers' brands sold only in certain regions.
Organisational_
the individual responsible for the firm's purchasing. See Buying Centre. ...
another definition in the dictionary:
Marketing_Contr-an individual, usually with training in finance and marketing, responsible for analysing and evaluating a company's marketing expenditures.
Multilevel_Mark-a form of direct selling in which distributors of a product attempt to locate and sell to end-users and to others who will become distributors.
Reverse_Marketi
a marketing channel in which goods (to be recycled or reprocessed) flow backward from consumer to in ...
another definition in the dictionary:
Production_Good-a classification of industrial goods, goods purchased by industrial firms for use in the manufacture of their finished products. See Industrial Product Classes.
Sales_Planning-the assessment of the current situation in a sales region, the setting of objectives, the formulation of strategies and tactics, and the establishment of control and evaluation procedures.
Exclusive_Assor
an assortment strategy in which a reseller decides to carry the product line of only one manufacture ...
another definition in the dictionary:
Physical_Distri-the management and control of the activities involved in the storage, handling and movement of goods within an organisation and in their shipment to customers.
Key_Influence_P-opinion leaders, consultants, experts, etc whose early and enthusiastic endorsement of a new product is sought by salespeople. See Opinion Leader.
