Marketing Dictionary

another definition in the dictionary:

Probabilistic_M-a statistical tool in which the probability that an event will occur again is estimated using historical data, for example, in sales forecasting past purchasing behaviour is used to estimate the degree of probability with which consumers will purchase the same item again.

ABC_Account_Cla-the classification of customer accounts within a sales territory or region into groups according to their size and potential, and, therefore, their importance, the classification is used primarily to determine call frequency.

Closed_Territor

an exclusive territory assigned to a reseller by a manufacturer, the reseller is required to sell only to customers within the territory. Closed territories are generally illegal under the Trade Practices Act.



see also:

Lifestyle
an individual's way of life as shaped by his or her interests, attitudes and opinions. ...

another definition in the dictionary:

Benjamin_Frankl-see Balance Sheet Close.

Brand_Loyalists-consumers who remain loyal to a brand over a long period of time. See Brand Loyalty, Brand Promiscuity, Brand Switching.

Activity_Quota
a common form of sales assignment, goal or target used to measure a sales representative's performan ...

another definition in the dictionary:

Call-a visit to a client or prospective buyer by a sales representative to gather information, make a sales presentation, secure an order, etc.

Advertising_Pla-the steps or stages taken in planning an advertising campaign, the steps include identifying the target market, establishing the advertising objectives, developing the advertising budget, developing the advertising strategies, selecting the appropriate media, and evaluating the advertising effectiveness.

Physical_Risk
concern in the buyer's mind that the product being considered for purchase will be harmful, unhealth ...

another definition in the dictionary:

Last_Chance_Clo-see Standing Room Only.

Commodity_Produ
a product that cannot be significantly differentiated from competitors' products. ...

another definition in the dictionary:

Average_Fixed_C-a measure of cost control, calculated by dividing the total fixed cost of the goods produced by the number of units sold.

Advertising_Mes-the central, underlying idea or theme within an advertisement.

Cash_Discount
a reduction in price offered to a buyer in return for prompt settlement of account. See Discount. ...

another definition in the dictionary:

Cues-an environmental entity (advertisement, sign, store display, etc) which results in a specific response to satisfy a drive. See Learning.

Microsales_Anal-the analysis of the sales performance of an organisation during a particular accounting period by close examination of the work of individual representatives, or of specific products, regions, territories, etc, which failed to achieve the expected results.


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