Marketing Dictionary

another definition in the dictionary:

Buying_Committe-a group within a retailing organisation or chain which has responsibility for the purchase of merchandise for resale.

Informative_Adv-advertising intended to inform rather than to persuade or remind.

Closing

urchase from a buyer, getting an order.



see also:

Sales_Party
a form of non-store retailing in which a manufacturer's products are displayed, for group selling, a ...

another definition in the dictionary:

Marketing_Conce-a business orientation or philosophy that holds that organisational success is dependent upon the efficient identification of the needs and wants of target markets and the effective satisfaction of them.

Active_Listenin-listening that is more than passively hearing what the customer is saying, implies the need for a salesperson to think while listening and to evaluate what is being said.

DSS
abbrev. Decision Support System. ...

another definition in the dictionary:

Mall_Intercept-a type of marketing research interview, typically, respondents are chosen in shopping centres.

Individual_Bran-a brand name used for a single product within a product line. See Corporate Branding, Family Brand.

Democratic_Lead
a style of leadership characterised by group participation in decision-making. See Autocratic Leader ...

another definition in the dictionary:

Spreadsheet-an accountant's worksheet, electronic spreadsheets consist of a grid of rows of columns enabling specific marketing data to be organised in a standardised way. See Spreadsheet Analysis.

Sampling_Unit-the individual members chosen from a total population as respondents in a marketing research study.

Driver_(Social_
one of the four social styles (with Amiable, Analytical and Expressive) commonly used to classify sa ...

another definition in the dictionary:

Advance_Austral-a partly government-funded organisation, established in 1979 as Project Australia, formed to promote the sale of Australian-made products.

Experimental_Va-the variables a researcher manipulates in conducting an experiment, also called Explanatory Variables. See Dependent Variables.

Drop_In_Product
a product that is so nearly identical to that of a competitor that it can be 'dropped in' to the com ...

another definition in the dictionary:

PLC-abbrev. Product Life Cycle

Product_Line_St-introducing new products into a product line. See Product Line, Downward Stretching, Two-way Stretching, Upward Stretching.


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