Marketing Dictionary

another definition in the dictionary:

Lifestyle_Segme-the division of a total heterogeneous market into relatively homogeneous groups on the basis of their way of life as shaped by their interests, attitudes and opinions. See Psychographic Segmentation.

Breakthrough_Op-opportunities that are seen by innovative firms which develop hard-to-imitate marketing strategies that are very profitable for a long time, less creative firms adopt risk-avoiding 'me-too' strategies. See Follow-the-Leader Strategy.

Closing

urchase from a buyer, getting an order.



see also:

Bias
see Interviewer Bias. ...

another definition in the dictionary:

AFAMI-abbrev. Associate Fellow of the Australian Marketing Institute.

Aseptic_Packagi-a packaging method developed in Sweden in the 1950s, made of paper, foil and plastic aseptic packaging keeps foods bacteria-free for months without refrigeration. See Packaging, Primary Packaging, Secondary Packaging, Shipping Packaging.

Push_Pull_Strat
promotion of a good or service both to end-users and members of the marketing channel to facilitate ...

another definition in the dictionary:

Laggards-those in a community who are slowest to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Innovators, Late Majority.

Cold_Calling-making a sales call on a client without an appointment.

Interview_Study
a common technique for gathering primary data in marketing research. Respondents in an interview stu ...

another definition in the dictionary:

Moral_Pricing-a pricing method used where the product is socially or politically sensitive and costs are difficult to identify.

Implementation-the stage in the marketing management process when plans are put into action. See Marketing Management.

Cognitive_Disso
a doubt that surfaces when a buyer becomes aware that an alternative product may offer more desirabl ...

another definition in the dictionary:

Geographic_Pric-see Geographical Pricing.

Cultural_Divers-the range of different value systems existing in a multicultural society.

Favorability_Sc
a scaling device for measuring a target audience's feelings or attitudes towards a company or its pr ...

another definition in the dictionary:

Organisation_Ma-activity related to the marketing of an association, school, college, hospital, sporting or social group, club, charitable body, etc.

Latent_Demand-demand for a product which can satisfy a want which is unable to be satisfied by any existing product.


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