another definition in the dictionary:
Parasitic_Adver-advertising by one group which has an adverse effect upon another group. For example, the advertising of lamb may reduce sales of beef, the advertising of apples may reduce sales of pears.
Closing_Signals
see Buying Signals.
see also:
Microanalytical
a descriptive model, designed to communicate, explain or predict some real system or process, in whi ...
another definition in the dictionary:
Benefits_Sought-the specific advantages looked for in products when buyers purchase them. See Behaviouristic Segmentation.
Open_System-any system or enterprise (nation or business firm) that is affected by external forces.
Absolute_Produc
a new product introduction which does not manage to recover its production and marketing costs, the ...
another definition in the dictionary:
Planned_Canniba-the expected loss of sales of a product in a line to a more recent product introduction, planned cannibalisation might occur when a company wants its customers to switch to another of its own products rather than to a product of a competitor. See Cannibalisation.
Direct_Marketin-a distribution channel in which no intermediaries are used, a manufacturer sells direct to an end-user, also called a Zero Level Channel. See Channel Length.
Product_Positio
marketing decisions and actions intended to create a particular place for a product in the market an ...
another definition in the dictionary:
Physical_Risk-concern in the buyer's mind that the product being considered for purchase will be harmful, unhealthy or cause injury.
Accessibility-one of the four major requirements (with actionability, measurability and substantiality) for useful market segmentation, accessibility expresses the notion that the segment targeted must be able to be reached and served adequately by the firm's promotion and distribution system. See Actionability, Measurability, Substantiality.
Consumer_Rights
fair entitlements due to consumers when buying from producers and resellers. ...
another definition in the dictionary:
Aseptic_Packagi-a packaging method developed in Sweden in the 1950s, made of paper, foil and plastic aseptic packaging keeps foods bacteria-free for months without refrigeration. See Packaging, Primary Packaging, Secondary Packaging, Shipping Packaging.
Private_Brand-a brand owned by a wholesaler or retailer, also called a private label. See Manufacturer's Brand.
Selective_Disto
the perceptual process which occurs when people subconsciously try to make new information fit their ...
another definition in the dictionary:
Single_Product_-the decision by a producer to offer only one product variant with few, if any, options.
Allowances-amounts deducted from an invoice in return for prompt payment, large quantity purchase, special promotions etc of goods and services supplied. See Discount.
