another definition in the dictionary:
Promotional_Bud-the sum allocated in a particular accounting period for expenditure on promotion.
Product_Orienta-a management philosophy, concept, focus or state of mind which emphasises the quality of the product rather than the needs and wants of the target market, the orientation assumes that consumers will favour products that offer the most quality, performance and features and that the organisation's objectives will be most readily achieved by a concentration on these.
Closing_Skill
the ability of a salesperson to obtain the buyer's commitment to the purchase.
see also:
Phantom_Freight
a freight charge imposed upon a customer in excess of the true freight cost incurred by the supplier ...
another definition in the dictionary:
Audimeter-an electronic device to record which particular television channel is tuned to by a household, marketing research firms use audimeters attached to a sample of TV sets to measure national exposure to TV advertisements, commonly referred to as a 'peoplemeter' or 'black box'. See Advertising Effectiveness.
Drop_Shipper_-a marketing intermediary who receives orders from customers and forwards them to a producer for shipment direct to the customer, the drop shipper takes title to the goods but never actually handles them. Also called a Desk Jobber.
Balanced_Produc
a product strategy in which a firm maintains an even combination of new, growing and mature products ...
another definition in the dictionary:
Macromodel-a descriptive model, designed to communicate, explain or predict some real system or process, in which there is a dependent variable and a relatively small number of independent, determinant variables. See Model, Microanalytical Model.
Persuasive_Adve-advertising intended to persuade (rather than to inform or remind).
Image_Pricing
see Psychological Pricing, Prestige Pricing. ...
another definition in the dictionary:
Money_Based_Com-other organisations offering products on which a company's potential customers might spend their money. See Competitors, Product-Based Competitors.
Accessibility-one of the four major requirements (with actionability, measurability and substantiality) for useful market segmentation, accessibility expresses the notion that the segment targeted must be able to be reached and served adequately by the firm's promotion and distribution system. See Actionability, Measurability, Substantiality.
Average_Fixed_C
a measure of cost control, calculated by dividing the total fixed cost of the goods produced by the ...
another definition in the dictionary:
Buyer_Seller_In-the close relationship between buyers and sellers, especially in organisational markets, where buyers become highly dependent on sellers for assured supply and delivery.
Marketing_Organ-the structure of the marketing function within the organisation, the two most commonly used approaches to organising the marketing effort are a product-based organisation and a market-based organisation. See Market-Based Marketing Organisation, Product-Based Marketing Organisation.
Inter_type_Chan
discord among members of different types at the same level of a marketing channel, eg. department st ...
another definition in the dictionary:
Prestige_Builde-the highest-priced item in a product line. See Product Line, Traffic Builder.
Expected_Return-cepted. Also called the Expected Value Method and Expected Value Analysis.
