another definition in the dictionary:
Drummers-a nineteenth century term of American origin for a travelling salesperson.
Knockoffs-a colloquial term used in reference to new product innovations which are almost identical, look-alike copies of competitors' best-selling items, knockoffs are common where the item copied fits nicely with the manufacturing and marketing strengths of the company which copies it, and are intended to take overall market share from the competitor.
the ability of a salesperson to obtain the buyer's commitment to the purchase.
Advertising_to_
a marketing control measure used to determine whether the amount spent on advertising in a given per ...
another definition in the dictionary:
Market_Share_Pr-marketing decisions and actions taken by a firm to protect its current market share from competitors.
Order_Generatio-advertising, personal selling and sales promotion.
Soft_Sell
a low-pressure selling situation, a selling situation in which the buyer has no feeling of being coe ...
another definition in the dictionary:
Deciders-those who actually make the decision in the organisational buying process, the deciders are often difficult to identify because they may not necessarily have the formal authority to buy. See Buying Centre.
Advertising_Exp-one presentation of an advertisement to an audience, advertising managers must decide how many 'exposures' will be required to achieve their goal or objective.
Bottom_Up_Appro
a participative approach to planning in which there is involvement at all levels, plans are develope ...
another definition in the dictionary:
Accessibility-one of the four major requirements (with actionability, measurability and substantiality) for useful market segmentation, accessibility expresses the notion that the segment targeted must be able to be reached and served adequately by the firm's promotion and distribution system. See Actionability, Measurability, Substantiality.
DIY_Goods
goods produced for the 'do-it-yourself' market. ...
another definition in the dictionary:
S_Type_Response-a response to an advertisement or an advertising campaign which is slow to take effect but gradually gathers pace. See C-Type Response.
Need_Gap_Analys
an approach to identifying the unmet needs of consumers, in which respondents are asked to envisage ...
another definition in the dictionary:
Opportunity_Cos-the value of the benefit forfeited by choosing one alternative over another.
Solo_Mailing-a database innovation in which a customised marketing piece is prepared to appeal to one individual's interests.