another definition in the dictionary:
Inert_Set-brands that a buyer is aware of when considering a purchase but has no interest in. See Evoked Set, Inept Set.
Outdoor_Adverti-advertising by means of posters and signs, stationary or mobile.
a multivariate statistical technique used to identify entities with similar characteristics from those without them.
Source_Credibil
in personal selling, the believability of the salesperson. ...
another definition in the dictionary:
Product_Line_Ma-see Category Manager.
Advertising_Med-outlets or vehicles (for instance, newspapers and magazines, television, radio, cinema, posters, etc) used in communication between advertisers and customers. Note that advertising media is a plural term, its singular form is advertising medium.
Group_Influence
members of a family, peers, opinion leaders, etc. who have an effect on a consumer's spending or pur ...
another definition in the dictionary:
Commercial-a television advertisement .
Brand_Extension-the use of a well-known brand name to launch a new product, of an unrelated category, into the market, also called Franchise Extension.
Knockoffs
a colloquial term used in reference to new product innovations which are almost identical, look-alik ...
another definition in the dictionary:
Publics-the various groups in a society which can influence or bring pressure to bear upon a firm's decision making and have an impact upon its marketing performance, these groups include the financial public, media public, government public, citizen action public, local public, general public and international public.
Indirect_Compet-advertising intended to stimulate purchase of a particular brand at some future time. See Direct Competitive Advertising.
New_Product_Dev
the creation of new products needed for growth or to replace those in the decline stage of their lif ...
another definition in the dictionary:
Stars-products in the portfolio characterised by high market share in a rapidly growing market. See Boston Consulting Group Product Portfolio Analysis Matrix.
Quota-any restriction imposed by law on the quantity of a product which can be produced or imported, a form of protectionism. See Protectionism, Sales Quota.
Cumulative_Quan
a price reduction offered to a purchaser in which the amount of the discount increases over time wit ...
another definition in the dictionary:
Assortment_Stra-options available to a reseller in determining the assortment of products and services to be carried. See Broad Assortment, Deep Assortment, Exclusive Assortment, Scrambled Assortment.
Frequency-the number of times the target consumer will be exposed to the message during the specified period of the campaign.