another definition in the dictionary:
Continuity-the scheduling of media exposures of a particular advertisement or campaign evenly within a given period. See Flighting, Pulsing.
Isolation_Effec-the notion that a price will appear more attractive if the product is placed in the store next to a an alternative product which is more expensive.
Cluster_Sample
a form of probability sample where respondents are drawn from a random sample of mutually exclusive groups (usually geographic areas) within a total population, also called an area sample. See Stratified Sample.
see also:
Organisation_Ma
activity related to the marketing of an association, school, college, hospital, sporting or social g ...
another definition in the dictionary:
Material_Manage-a relatively recent organisational trend in purchasing in which some companies combine several functions - purchasing, inventory control, production scheduling, traffic, and the like - into one high-level function under the control of a materials manager.
Banded_Offers-see Banded Pack.
Piggyback
a system of transportation requiring the transfer of containers from truck to rail. See Birdyback, F ...
another definition in the dictionary:
Liability-see Product Liability.
Bartering-exchanging goods for others of equal value.
Account_Manager
a sales representative responsible for a major customer account or group of major accounts, also ref ...
another definition in the dictionary:
Impulse_Goods-goods which are purchased quickly because of a sudden urge to have them. See Convenience Goods.
Product_Push_Ap-an approach to the generation of new product ideas in which a company's strengths rather than market needs are given prime emphasis. See Demand-Pull Approach.
Marginal_Analys
the determination of the change in total revenue and total cost that results from the sale of one mo ...
another definition in the dictionary:
Hypermarche-see Hypermarket.
Commercial-a television advertisement .
